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      <p><span>If you&rsquo;re looking to tackle visible signs of ageing, be sure to add this peptide-powered product to your cart </span></p>
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<h5 class="hero__title"><strong><a href="https://www.lofficielsingapore.com/beauty-awards/lofficiel-singapore-beauty-awards-2023-skincare-makeup-haircare-fragrances">L'Officiel Singapore Beauty Awards 2023</a>: Best Sustainable Serum</strong></h5>

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      <p><span>When it comes down to something as ritualistic as a beauty routine, it&rsquo;s best to make it fun. For us, that involves customising your skincare to suit your skin&rsquo;s needs. Cue <a href="https://www.instagram.com/irenshizen/">IREN Shizen&rsquo;s</a> range of serums &mdash; a collection of seven skincare solutions tailored for every concern. </span></p>
      <p><span>Earning first place in our Best Sustainable Serum category, in particular, is its Forever Young Anti-Ageing Serum: a powerful age-defying serum, encapsulated with goji berry extract, Argireline peptide (a natural alternative to botox) and niacinamide, to accelerate your skin&rsquo;s production of collagen, soften the appearance of visible fine lines and wrinkles, improve your skin&rsquo;s elasticity, and even out your complexion. </span></p>
      <p><span>Each serum is formulated with the brand&rsquo;s patented BIYUSEN&trade; technology. It incorporates a proprietary complex of active ingredients derived from the rarest moor hot springs in Hokkaido, Japan to help restore the skin back to its healthiest state in a short period of time.</span></p>
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            <p><span>&ldquo;I&rsquo;ve been diligently adding IREN Shizen&rsquo;s serums to my </span><span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">skincare regime for nearly three years now,&rdquo; says Melissa Mae. &ldquo;As my skin is not the same as it was when I first started using the brand, I appreciate how the mix-and-match experience allows me to personalise my routine to suit my ever-changing concerns at any given time. Now that I&rsquo;m getting older, I&rsquo;ve started incorporating Forever Young into my trio of serums, along with Keep Calm (for sensitivity) and Glow Getter (for radiance). I&rsquo;ve seen an improvement in my complexion over time.&rdquo;</span></p>
            <p><span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">That&rsquo;s not all there is to the brand. Its pledge to sustainability is also worth mentioning. Their goal? To have a net zero waste production by 2025. For now, the cruelty-free and vegan brand has dedicated its efforts to cutting down waste by committing to small-batch production, using FSC-certified paper for its packaging, locally sourcing and banning over 2000 environmentally harmful ingredients from their formulations.</span></p>
            <p><em style="letter-spacing: 0px;">IREN Shizen&rsquo;s Forever Young Anti-Ageing Serum retails at $68. It is available in-store at Takashimaya Beauty Hall and online <a href="https://irenshizen.com">here</a>.</em></p>
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<p style="text-align: center;"><span>Photography JEREMY TAN</span></p>
<p style="text-align: center;"><span>Styling MELISSA MAE &amp; JEREMY TAN</span></p>
<p style="text-align: center;"><em>To read more about our Beauty Awards, click <a href="https://www.lofficielsingapore.com/beauty-awards/lofficiel-singapore-beauty-awards-2023-skincare-makeup-haircare-fragrances">here</a>.</em></p>

Turn Back Time with IREN Shizen’s Age-Defying Serum

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