Blonde hair is the new black, and icy tones are leading the charge.

Blonde hair always finds its way back into the spotlight&mdash;and right now, it&rsquo;s having a moment. From celebrities to runways, blonde is taking center stage again, offering men an easy and versatile way to switch up their look. But this trend isn't just about looking good; it&rsquo;s also a bold style choice. Whether you&rsquo;re thinking about going full-on blonde or just adding a few highlights, now&rsquo;s the perfect time to dive into golden locks.

Toning shampoo is a must-have for maintaining bright and vibrant blonde hair. And Olaplex makes the best one with its sulfate-free formula which neutralizes unwanted brassiness while gently cleansing your locks. Packed with Olaplex&rsquo;s patented bond-building technology, it also strengthens and repairs hair.
No.4P Blonde Enhancer Toning Shampoo, S$52

Olaplex

Olaplex&rsquo;s toning conditioner is the perfect partner to your blonde hair routine. Not only does it tone down brassiness, but also deeply hydrates. Again, with Olaplex's signature bond-building technology, it strengthens your hair from the inside out.
No.5P Blonde Enhancer Toning Conditioner, S$52

A game-changer for keeping blonde hair strong and vibrant, Olaxplex&rsquo;s at-home treatment repairs and restores damaged hair by rebuilding broken bonds. One use will bring your locks back to life, leaving them soft and shiny.
No.3 Hair Perfector Treatment, S$52

Masks are about to be your best friend, starting with Christophe Robin&rsquo;s Shade Variation Mask. The treatment is designed to keep blonde hair looking its best by reviving dull, brassy tones. Infused with almond butter and buriti oil, it deeply conditions and softens your hair.
Shade Variation Mask, S$69

Christophe Robin

For more extreme times, there's K&eacute;rastase's hair mask. The powerhouse treatment is made for blonde hair in need of some serious TLC. It provides deep hydration and repair, targeting weakened hair fibers to restore strength and resilience. Enriched with hyaluronic acid and edelweiss flower, it helps to combat dryness and damage.
Blond Absolu Masque Cicaextreme, S$59.90

Kérastase

With ingredients such as hyaluronic acid, arctic root, Siberian ginseng, and Chaga mushroom, this serum is a refreshing addition to your routine. It soothes and balances the scalp while encouraging healthy hair growth.
Scalp Serum, S$84

Ouai

For nighttime scalp care, Aveda&rsquo;s serum is your go-to. Applied before bed, this serum rejuvenates and soothes your scalp as you sleep. With a blend of Lactobacillus ferment and Ectoin, plus Hyaluronic acid, it ensures your scalp is refreshed and ready for vibrant, resilient blonde hair by morning.
Scalp Solutions Overnight Scalp Renewal Serum, S$93

Aveda

Need a boost of shine and strength? Ouai Hair Gloss delivers. The glossy treatment, enriched with hyaluronic acid and rice water, enhances your color while giving your hair some shine. It also helps reduce frizz and adds extra strength.
Hair Gloss, S$57

This silicone-free, hydrating blend is perfect for maintaining the vitality of hair (dyed included). It nourishes and softens your locks, delivering essential fatty acids to enhance smoothness and shine without any oily residue or build-up.
Shine Hair &amp; Beard Oil, S$45

Aesop

This multi-benefit styling cream nourishes while its silicone-free formula protects hair. Plant-powered technology strengthens and protects your hair, making it a perfect choice for maintenance.
Botanical Repair Bond-Building Styling Creme, S$87

10 Best Hair Products to Keep Your Blonde Locks Fresh and Vibrant

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