The Wednesday star brings her bold, modern femininity to Dior&rsquo;s Rouge Dior On Stage campaign &mdash; redefining the power of a red lip for a new generation.

At just 22, <a href="https://www.lofficielsingapore.com/beauty/jenna-ortega-announced-dior-newest-global-beauty-ambassador-celebrity-news" title="Jenna Ortega is Dior&rsquo;s Newest Global Beauty Ambassador" target="_blank" rel="noopener">Jenna Ortega</a> has already secured her place as one of Hollywood&rsquo;s most compelling young talents. From her breakout as the enigmatic <a href="https://www.lofficielsingapore.com/fashion/outfits-jenna-ortega-wore-during-netflix-wednesday-season-2-press-tour-celebrity-fashion" title="Jenna Ortega's Best Outfits During the 'Wednesday' Season 2 Press Tour" target="_blank" rel="noopener">Wednesday Addams</a> to her turn in Beetlejuice Beetlejuice, she has become the defining scream queen of her generation, her off-screen style carrying the same grungy allure as her on-screen personas. Now, Ortega steps into a new role: Dior Beauty&rsquo;s latest House makeup ambassador and the face of Rouge Dior On Stage.
The campaign marks a meeting of icons. Rouge Dior On Stage is more than lipstick; it&rsquo;s an attitude &mdash; colour that commands attention, shine that endures, and a confidence that lingers long after the flashbulbs fade. <a href="https://www.lofficielsingapore.com/fashion/beetlejuice-jenna-ortega-dior-haute-couture-81st-venice-international-film-festival-red-carpet-details" title="Jenna Ortega Stuns in Dior Haute Couture at the 81st Venice International Film Festival" target="_blank" rel="noopener">Ortega</a> embodies this spirit with disarming ease, shifting from femme fatale to modern ing&eacute;nue, captivating in every incarnation.
Ahead of the launch, we sat down with Ortega to discuss her first campaign with the House, the power of a bold red lip, and how she continues to redefine beauty on her own terms.

How does it feel to be the face of this new chapter of Rouge Dior? 
I feel absolutely thrilled to be the face of this new chapter of Rouge Dior. This lipstick is all about revealing different aspects of yourself, which is obviously a huge part of my life as an actress. Being able to explore yourself through all the different attitudes and faces that you have to offer is honestly what gives you the most confidence.
Can you tell us a little more about working on this campaign? Any memorable behind-the-scenes moments you&rsquo;d like to share? 
Working on this campaign was an incredibly fun experience as the shoot was very relaxed. I wore an outfit that had a very 1920s feel to it that reminded me of &ldquo;Cabaret&rdquo;. I loved the blazer in particular, as stylistically it felt a lot like me. There was a very playful atmosphere on the set too. Sometimes in campaigns you can really enjoy partaking in this elegant, refined and poised moment, but it's also fun to be a little silly and not always be a perfectionist, because it's more about conveying a feeling.
What kind of personality did you want to convey in the new campaign &mdash; strong, independent, bold? 
My first campaign really is all about being bold. I quite literally let my hair down. It&rsquo;s about no longer being concerned about what other people think and owning your confidence.

What do you love most about Rouge Dior on Stage, and which shades from the collection are your favourites? 
I genuinely love a red lip, and it is one of my favorite things about this Rouge Dior on Stage collection. I love the 390 Redwood Star shade as it's the perfect colour. There's something about it! It has a brownish tone to it, which makes it a very specific red. Some people might say that all red lipsticks are the same, but they really aren&rsquo;t, as sometimes the colour or undertone might not suit you. 390 Redwood star is my perfect red. You often rock a grungy smokey eye both on screen and in real life.
Do you have a go-to smokey look and how do you achieve it? 
I truly don't think I could live without eyeliner as it is so much fun. Depending on how you apply it, it can take on different styles. How I do mine most days is really simple. I take a kohl liner to my outer corners and I like to use my fingertips to smudge and blend it out. I don&rsquo;t like to be too precise as I want a more natural, lived-in effect.
Can you walk us through your daily beauty routine &mdash; and how Rouge Dior On Stage fits into it? 
I usually apply hyaluronic acid, vitamin C, an oil, moisturizer and sunscreen. I'll apply concealer if I need it that day, or on certain areas if I have any discoloration. Then I'll quickly put on some eyeliner and mascara. Lastly, I'll choose a berry shade or a dark red for my lips, like my mother used to wear, and that's usually when the Rouge Dior comes out, depending on how I feel that day.
How has your relationship with makeup and beauty evolved over the years? 
Initially, I was very much a tomboy so I wasn't interested in makeup at all. Then, as a pre-teen I became obsessed with it and with being feminine, because it made me feel grown up, so that was new and exciting to me. Then, as you get older, it's less about playing dress-up, and more about enhancing your natural beauty. Or presenting yourself in the way you want to be seen, that represents you best. So apart from photo shoots, I like to let my skin show and breathe, and I like to see my freckles. I also love the addition of a bold colour on the lip, but I've never been very good at applying eyeliner, so I tend to prefer a smudgy eye. I definitely wear far less makeup than when I was 14.

What&rsquo;s your relationship with social media like? How do you protect your privacy in an age where everything feels so public? 
I think I'm in quite a good place with social media now, and I've set healthy boundaries. I'm fortunate enough to have a job that takes up a lot of my personal life, so I don't really have time to dwell on the internet. That can always change, but I don&rsquo;t find it particularly interesting right now. I don't know how you protect your privacy. Sometimes you think you&rsquo;re alone and not seen, when in fact you are, so it can feel unsafe a lot of the time. I can&rsquo;t tell you how to protect your privacy, but what I can say is that it's incredibly important to have a strong support system, and people that you can trust around you, and I do have that.
Out of all the characters you&rsquo;ve portrayed, which one has been the most challenging &mdash; and why? 
Wednesday is definitely one of the most challenging characters I&rsquo;ve portrayed, just because she's so beloved and there is a lot of pressure to get her right. Especially as people already know her so well, and many other actresses have done such a great job of portraying her. I was also in a film called The Fallout, where I played a high school student dealing with PTSD, and that was a very heavy role, with a lot of responsibility.

What are your upcoming films? 
I have a film coming up called The Gallerist. It&rsquo;s a dark comedy directed by Cathy Yan, with Natalie Portman in it, and I'm really excited about it. I'm currently shooting a sci-fi film with J.J. Abrams that has Glen Powell as the lead, and I love sci-fi, so that's very interesting for me. Then there is another futuristic fantasy film, with Taika Waititi, called Klara and the Sun. I also have another season of Wednesday coming out.

Behind-the-Scenes of Rouge Dior On Stage Campaign with Jenna Ortega

Exclusive! Jenna Ortega Speaks On Being the New Face of Rouge Dior

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