In a true story of self-made success, the perfumer has brought a fresh perspective to the Parisian fragrance circle.

<a href="https://www.jamesheeley.com/en/" target="_blank">James Heeley</a> has quietly and independently become a fragrance force. He started out as a designer after studying philosophy and aesthetics at King&rsquo;s College London, but his interest in nature eventually led him to the Parisian world of perfumery, where he has been making scents under his eponymous brand for over a decade. Heeley is self-taught, and this combined with his creative freedom as the owner-founder&nbsp;has contributed to his&nbsp;thoughtful, contemporary approach. Each scent finds complex yet simple beauty, using rare ingredients and traditional French techniques for&nbsp;a consistently fresh olfactory vision. True to himself and his craft, Heeley has found his rightful place in the Parisian fragrance circle.

Heeley&rsquo;s latest creation is Blanc Poudre, a scent that, as its name suggests, replicates the sensation of pure, white powder. Its top note is a floral bouquet, but the specific ingredients within that are for the wearer to find out. Combined with other elements including cotton flower, white musk, and sandalwood, the French porcelain-inspired fragrance blends innocence and sensuality for a perfect unisex recipe for romance. Any scent with such an established personality is bound to have some aesthetically pleasing cultural counterparts, so Heeley played matchmaker to find his new creation&rsquo;s visual, sartorial, and musical soul mates.

BlancPoudre-4D-210x297mm-Pos-A4-A3.jpg

If Blanc Poudre was the star of its own movie, which actor would play the starring role?

Ingrid Bergman.

&nbsp;

What color&nbsp;does your fragrance smell like?&nbsp;

A shade of white with a very faint hue of dusky pink.

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Which place in the world does your fragrance encapsulate best?

Narnia, from the&nbsp;C.S. Lewis series.

&nbsp;

If you had to place your fragrance in an iconic decade past, which one would it be?

The Roaring Twenties.

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What item from your wardrobe would you compare your scent to?

Anything cashmere&mdash;it works perfectly&nbsp;with scent.&nbsp;&nbsp;

&nbsp;

What genre of music do you think your fragrance most aligns with and why?&nbsp;

My scents are as varied as my taste in music but I would probably go with classical&nbsp;piano&nbsp;music like Chopin,&nbsp;or something unrelentingly&nbsp;electronic&nbsp;like Crystal Castles, whose sound has a&nbsp;kind of raw, sexy, subliminal energy.

&nbsp;

If your fragrance had a night out on the town, what drink would it order at the bar?&nbsp;

A White Russian.

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If you were to relate your new scent to a book, what would it be? Why?

Perhaps one of Hans Christian Andersen&#39;s fairy tales, because they are full of magical, star-spangled landscapes, fantasies and ambiguities. Like a good scent, they have the power to take you somewhere else for a fleeting moment. &nbsp;

&nbsp;

If your new fragrance had a soundtrack, what three sounds would play once you spray the scent?

Any of Chopin&rsquo;s &quot;Nocturnes,&quot; &quot;Celestica&quot; by Crystal Castles, and &quot;Ballade de Melody Nelson&quot; by Serge Gainsbourg.

&nbsp;

If it wasn&rsquo;t called Blanc Poudre, what would it be called?

Powder White?

L'Officiel Nose: James Heeley

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