Celebrating beauty in all forms is merely a small part of the By Terry philosophy. International Makeup Artist Garance Blanche explains why the French beauty brand doesn’t subscribe to a ‘one-size-fits-all’ policy.

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What is By Terry&rsquo;s philosophy?

There is one thing (founder) Terry de Gunzburg says that encapsulates the brand perfectly: &ldquo;Beauty is not a stereotype.&rdquo; Her inspiration comes from ladies all over world. That&rsquo;s why it&rsquo;s hard to define the By Terry woman &ndash; each customer differs from the next. We are not here to impose our beauty ideals on them but rather to create multi-tasking products, which are really easy to use, and help them feel more confident.

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In the past 19 years, By Terry has created quite a number of iconic products. Which one is the best-seller?

Without a doubt, <a href="https://www.byterry.com/makeup/lips/balms/baume-de-rose" target="_blank">Baume de Rose</a>. It&rsquo;s what we call in French &lsquo;le chouchou&rsquo;, which means &lsquo;a treasured item&rsquo;. Baume de Rose is le chouchou of celebrities and women everywhere because it is such an amazing and versatile product. You can use it as a lip balm, on your cuticles and even to moisturise your skin. Since its creation in 2004, it has become such a cult product that we&rsquo;ve developed an entire range of face, body, and hand care products around it.

&quot;Beauty is not a stereotype...we are not here to impose our beauty ideals on (our customers) but rather to create multi-tasking products...and help them feel more confident,&quot; &ndash; Garance Blanche

Tell us about the Fall/Winter 2017 collection.

This season, we&rsquo;re introducing three new products that fall under the By Terry Expert range. First, there is the <a href="https://www.byterry.com/makeup/complexion/bronzers/compact-expert-dual-powder" target="_blank">Compact-Expert Dual Powder</a>, a hybrid product that incorporates a matte powder and an iridescent highlighter, in one handy compact. What makes it special is the I.M.C.&reg; &ndash; Intensive Mimetic Camouflage technology &ndash; that we&rsquo;ve specially developed for this range. It gives the appearance of flawless skin and lets you create different effects &ndash; contouring, bronzing, highlighting or strobing. Next is the <a href="https://www.byterry.com/makeup/complexion/concealers/stylo-expert-click-stick" target="_blank">Stylo-Expert Click Stick</a>, which can be used as a concealer or corrector. It comes in 12 different shades and contains macadamia seed oil, so the product is incredibly creamy and high-coverage at the same time. And finally, because nudes are so on trend at the moment, we&rsquo;re introducing five new neutral shades to the <a href="https://www.byterry.com/makeup/lips/lipstick/rouge-expert" target="_blank">Rouge-Expert range</a>.

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Beauty-wise, what will be trending in the coming year?

It&rsquo;s all about graphic lips and the glow &ndash; a dewy, luminous effect that looks like second skin. The glow trend is one that&rsquo;ll surely last because it&rsquo;s about embracing and enhancing the best qualities of a woman&rsquo;s face.

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The By Terry Fall Expert 2017 collection is now available at Escentials and <a href="http://escentials.com" target="_blank">escentials.com</a>.

Compact-Expert Duo in No. 7 Sun Desire, $69

Rouge-Expert Click Stick in No. 28 Pecan Nude, $47

Stylo-Expert Click Stick in No. 8 Intense Beige, $49

When Beauty Meets Terry

When Beauty Meets Terry

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