MTM Labo&rsquo;s &lsquo;Twins&rsquo; campaign delves into the art of personalised skincare rituals

Gone are the days of generic skincare solutions as we now embrace inclusivity in beauty, gravitating towards customised blends for our individual needs. More often than not, today&rsquo;s skincare is thought of as a personal ritual, which no two people share. After all, what works for someone may not work for others, resulting in the rise of bespoke beauty products and treatments designed for every possible skin type and concern.
Enter MTM Labo, a brand that specialises in custom-blended solutions formulated to address Asian skin concerns. The brand, founded in the &rsquo;90s, was born out of inspiration from oriental botanical applications and has since incorporated the practice into its aesthetically pleasing skincare products. Now, it serves as the bridge between you and your skin, analysing your skin, and lifestyle habits, to get to the root cause of your problems, and thoroughly address and treat your skin concerns using its tailored formulations.

In April, MTM Labo launched a video campaign titled &lsquo;Twins&rsquo; as part of a collaboration between design director Kenya Hara and videographer Yoshihiko Ueda, echoing its commitment towards bare authenticity in beauty through tailored formulations. An official statement reads: &ldquo;Beauty is pursued from within the body, it does not lie in superficial makeup, but in nurturing the skin&rsquo;s foundation to its ideal state, allowing its natural radiance to shine through.&rdquo;

Lensed at the Kagoshima Prefecture, the video captures a pair of twins creating their personalised moisturisers, encouraging them to understand their skin and &ldquo;discover [their] unique beauty&rdquo; through the process. The campaign stresses the slogan, &nbsp;&lsquo;Your Skin Knows&rsquo;, by highlighting the stark differences between the skincare rituals of even the most similar of individuals: twins; emphasising the importance of singularity, even in beauty.
Of course, these bespoke solutions don&rsquo;t just stop at the products. MTM Labo is also known for its impeccable facial treatments at its flagship and concept stores at Winsland House and Wheelock Place respectively, offering a thorough skincare analysis through questionnaires and one-on-one consultations to ensure premium services for each person at every step of the way &mdash; the perfect activity for inclusion in your monthly self-care routine, to maintain good skin while battling harsh environmental elements and work stress.
For more information, visit MTM Labo&rsquo;s website <a href="https://mtmlabo.sg/">here</a>.

Discover Skincare that's Inherently You with MTM Labo

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