Because YSL has an endless love for Zoë Kravitz, just like we do.

The YSL Global Makeup ambassador and <a href="https://www.lofficielsingapore.com/fashion/zoe-kravitz-and-lennon-gallagher-lead-new-saint-laurent-fall-2018-campaign">#YSL16 protagonist</a> Zo&euml; Kravitz&nbsp;is expanding her role as the new face of YSL Beaut&eacute; Black Opium.&nbsp;

It&#39;s not just her bold and effortless edgy style that brought her the role of representing&nbsp;a new generation of Black Opium devotees, but also her energetic and enigmatic aura that fiercely resonates with&nbsp;the daring, addictive and sensual qualities&nbsp;of the iconic scent.

&ndash; Zo&euml; Kravitz

&nbsp;

"I’m so excited to be the new ambassador for such an incredible, bold, iconic fragrance. Black Opium is a modern legend, and to be able to share its power with a global audience is an honour. I’ve very much enjoyed my work with this timeless company so far, and look forward to taking it to a new level."

And of course, a new digital campaign shot by Tyrone Lebon, as well as a campaign film directed by Jonas Lindstroem, are on their way.

The latter is set in a steamy urban cityscape somewhere within Asia, echoing the world of adventure and addiction that is Black Opium. In the film,&nbsp;we&#39;ll see Zo&euml; Kravitz wandering along the rooftops as night falls,&nbsp;mesmerising us with her soulful eyes.

Follow&nbsp;<a href="https://www.instagram.com/ysl/?hl=en" target="_blank">@ysl</a>&nbsp;on Instagram and stay tuned for the&nbsp;release of the new Black Opium campaign&nbsp;on 18th August.

Zoë Kravitz is the New Face of YSL Black Opium

L’OFFICIEL SINGAPORE — September 2025

L’OFFICIEL SINGAPORE — August 2025

Zoë Kravitz is the New Face of YSL Black Opium

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