L’Officiel is proud to announce the Sharing Fund, a newly launched global CSR fund dedicated to promoting the causes and non-profits of their brand partners using the L’Officiel global media network.

Starting today, <a href="https://www.lofficiel.com/l-officiel-announces-the-sharing-fund">L&rsquo;Officiel</a> has committed to donating $60M, over two years, worth of free media in print pages in each of their titles, digital stories and social media posts for the explicit purpose of promoting the causes and organizations that L&rsquo;Officiel brand partners have individually chosen to get behind. As part of the <a href="https://www.lofficiel.com/l-officiel-announces-the-sharing-fund">L&rsquo;Officiel Sharing Fund</a>, L&rsquo;Officiel is launching a dedicated, global digital content hub, reserved exclusively for cause-related content, that will feature articles, videos and digital advertising, all with the express purpose of promoting these causes and educating L&rsquo;Officiel consumers in an elevated environment. &nbsp;

The Sharing Fund<a href="https://wwd.com/business-news/media/lofficiel-sharing-fund-charities-content-advertisers-1203000509/"> </a>is a part of a larger initiative on the part of L&rsquo;Officiel to use innovation and creativity to reimagine the relationship between media, advertisers and the audience. Last year, L&rsquo;Officiel launched La Liste and Taste Tokens, a<a href="https://www.lofficiel.nl/laliste">&nbsp;digital platform</a>&nbsp;that uses blockchain technology to boldly rethink the luxury economy by creating an entirely new commercial dynamic and mutually beneficial relationship, a three-way street, between L&rsquo;Officiel, brands and the consumer (read more<a href="https://wwd.com/business-news/media/lofficiel-magazine-cryptocurrency-taste-tokens-la-liste-fashion-media-1202901881/">&nbsp;here</a>). Both the Sharing Fund and the Taste Tokens program are a part of L&rsquo;Officiel&rsquo;s strategic commitment to increase engagement and loyalty with our global audience, thus providing increased value to brand partners.

&ldquo;We&nbsp;realized that our biggest and most valuable gift was our global media network that could afford so many organizations in the world doing great work on issues like the environment, poverty and equality&rdquo;&nbsp;&ndash; Benjamin Eymere&nbsp;

&ldquo;As we began to consider our own CSR initiatives as a company, we quickly realized that our biggest and most valuable gift was our global media network of more than 20 million people around the world and the exposure that could afford so many organizations in the world doing great work on issues like the environment, poverty and equality,&rdquo; said Benjamin Eymere, L&rsquo;Officiel&rsquo;s CEO. &ldquo;The ability to give is the ultimate luxury, and L&rsquo;Officiel, along with our luxury brand partners and our audience, are fortunate to be in a position to give back. By sharing our media network and community reach with these causes and organizations, we will help them raise awareness so they have the resources they need to do the good work they set out to do.&rdquo;

L’Officiel Announces the Sharing Fund

Recommended posts for you

Beauty

Inside The Glossy Icon: Clarins Lip Comfort Oil Turns 10

Culture

All The Winners and Nominees of The 2025 MTV VMAs

Fashion

Tommy Hilfiger Reinvents Prep with JISOO in 'The Hilfiger Racing Club'

Living

Dyson Just Unveiled 11 New Gadgets in Berlin—Here’s All You Need To Know

Beauty

Hermès Beauty Releases Barénia Eau de Parfum Intense

Beauty

Exclusive! Inside Gucci Beauty's Brand New Flora Gorgeous Gardenia Eau de Parfum Intense

Fashion

The Best Celebrity Looks on the 2025 MTV VMAs Red Carpet

Watches & Jewellery

Jennifer Lawrence On Her Favourite Moments and Die, My Love