The American fashion icon will be the first-ever person to receive the award, which celebrates the ways he has engaged with the music world through fashion.

MTV announced today that Marc Jacobs will receive the first-ever&nbsp;Fashion Trailblazer Award, highlighting a partnership between the eponymous channel-turned-brand and the Council&nbsp;of Fashion Designers of America. In a statement released by the CFDA, the council wrote that &quot;the worlds of Marc Jacobs and music are inextricably linked.&quot;

&quot;From runway&nbsp;shows featuring Lady Gaga or a marching band playing Nirvana&rsquo;s&nbsp;Smells Like Teen Spirit&nbsp;to front rows with Cardi B and Nicki Minaj and ad campaigns with Missy Elliott and Cher,&quot; the council&nbsp;wrote, &quot;Jacobs often taps into the cultural moment through the lens of music.&quot;

This won&#39;t be the first time Jacobs and MTV have intertwined. Jacobs incorporated MTV&#39;s logo into his Resort 2017 collection, telling&nbsp;Vogue,&nbsp;&quot;MTV always had the coolest graphics. It was very spot-on for what MTV was saying and who they were saying it to. It really spoke to me, and I think that generation of people at that time. I&rsquo;ve maintained them in my memory bank, and they&rsquo;ve never gone away. They&rsquo;re iconic.&quot;

Jacobs and his design&nbsp;team will also be collaborating with MTV on a multimedia red carpet activation for the big night. Make sure to tune in and check it out!

The VMAs,&nbsp;hosted by&nbsp;Sebastian Maniscalco,&nbsp;will air live on MTV from&nbsp;the Prudential Center in Newark&nbsp;on August 26th.&nbsp;

Marc Jacobs To Receive The MTV Fashion Trailblazer Award At The 2019 VMAs

L'OFFICIEL SINGAPORE — November 2024

L’OFFICIEL SINGAPORE — October 2024

L’OFFICIEL SINGAPORE — September 2024

L’OFFICIEL SINGAPORE — August 2024

L’OFFICIEL SINGAPORE — June-July 2024

L'OFFICIEL Singapore — May 2024

L'OFFICIEL Singapore — April 2024

L'OFFICIEL Singapore — March 2024

L'OFFICIEL Singapore — February 2024

L'OFFICIEL Singapore — Dec 2023/Jan2024

Marc Jacobs To Receive The MTV Fashion Trailblazer Award At The 2019 VMAs

Tags

Related Articles

Beauty

Marc Jacobs Taps 29 Models For the Shameless Foundation Range

Fashion

Marc Jacobs is Launching a New Label

Culture

All the Stars Who Showed Up for Marc Jacobs' Wedding

Recommended posts for you

Beauty

How to Translate the 'Clean Goth' Fashion Trend to Your Beauty Routine

Fashion

BLACKPINK's Jennie's Best Airport Fashion Moments So Far

Fashion

The Dior Caro Backpack: A Modern Icon in the Making

Fashion

Cover Story: Baifern is Going Full Speed in Life

Fashion

Ariana Grande Takes You to A Glamorous Holiday Party with Swarovski

Fashion

Cover Story: Enter the Enchanted Woods with Actress, Kim Min-ha

Fashion

All The Highlights from the CFDA Fashion Awards 2024

Fashion

Seek Ultra-Chic, Trendy Inspiration From Pop Culture For Your 2024 Halloween Costume