The highly-anticipated Fenty Puma by Rihanna has finally been released in Singapore. Here's what you need to know about it

Not since Rihanna joined as creative director in 2014 has Puma seen this much buzz. Back in February, the Barbadian superstar unveiled her inaugural Fenty Puma by Rihanna collection. Seven rather agonising months later, the attitude-laced series of apparel, footwear and accessories have made it way to stores worldwide, including our sunny shores. Here, a quick guide to the craze.

What to Expect

Contemporary Japanese street culture and tradition takes centre stage for her&nbsp;<a href="http://us.puma.com/en_US/collections/collaborations/puma-by-rihanna">debut collection</a>&nbsp;with Puma. But it&rsquo;s not like #badgalriri to leave it at that; the collection is laced with gothic overtones and of course, exaggerated volumes and proportions with lots of androgyny.

Key looks for the first of monthly drops include the ground-grazing Mock Neck Maxi Dress and Rising Sun Lacing sweatshirt and sweatpants. More drops are scheduled for October and November, when both the original and new Fenty Puma Creepers, accessories and Sneaker Heels will be available.

&ldquo;This collection is not only a representation of who I am and how I dress, but also pushes the boundaries of what I wanted to create with PUMA&rdquo; says Rihanna, &ldquo;I wanted to take PUMA to a new place with something unpredictable and unexpected. It&rsquo;s Japanese street culture with a haunting twist. I played with texture and silhouettes and all of the fabrics are luxurious. I reinterpreted the traditional in my way.&rdquo;

Campaign

Only the best were engaged for the campaign. Photographer Willy Vandeperre &ndash; responsible for campaigns for Raf Simons, Dior Homme, Jil Sander, Christian Dior and Peter Phillips, and a regular contributor to American Vogue and AnOther Magazine &ndash; of Paris-based creative industry M/M brought the collection&rsquo;s dynamism to life. Other big names include stylist Alastair McKimm, and models Sun Fei Fei, Cong He and Kim Sang Woo.

<iframe frameborder="0" height="574" id="instagram-embed-0" scrolling="no" src="https://www.instagram.com/p/BKBsLzXgyRy/embed/captioned/?cr=1&amp;v=7" width="574"></iframe>

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When and Where

The collection is now exclusively available at Pedder On Scotts and will be stocked at Limited Edt. Marina Bay Sands tomorrow. TANGS at Tang Plaza will also be home to the collection come October 2016.

Fenty Puma by Rihanna AW'16

Model Cong He stars in the campaign.

Kim Sang Woo stars in the campaign.

Rising Sun Lacing Sweatshirt, $260

Wrap Up Hat, $130

Tearaway Track Jacket, $260

Lacing Cami Bra, $160

Lace Up Backpack, $490

Kimono Tricot Track Jacket, $430

Kimono Maxi Track Jacket, $690

Sneaker Boot Wedges, $560

High Heel Leather Sneakers, $960

3 Things to Know About Fenty Puma by Rihanna AW’16

L'OFFICIEL SINGAPORE — November 2024

L’OFFICIEL SINGAPORE — October 2024

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3 Things to Know About Fenty Puma by Rihanna AW’16

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