Here's how the big Maisons are reimagining the 2025 Holidays

The 2025 holiday campaigns arrive with full cinematic force. This year, the major fashion houses treat Christmas not as a marketing pit stop but as a creative playground. Think short films, polished imagery, and stories that shift between nostalgia, irony, and fantasy. From snowy escapes to glittering city nights, the season becomes a stage for emotion and imagination. Here is how the biggest names in fashion are telling their version of Christmas 2025.

Prada turns the classic winter journey into a filmic fantasy. &ldquo;A Winter Tale,&rdquo; shot by Glen Luchford, follows Maya Hawke, Damson Idris, Louis Partridge, Letitia Wright, and Li Xian on a road trip through snow. The story feels intimate and sharp, as if cinema and real life have merged. What could have been a simple festive postcard becomes a luminous escape that celebrates connection, memory, and the quiet pull of coming home.

Ferragamo

Ferragamo leans into warmth. Its holiday campaign fits into the glow of family gatherings and the small rituals that shape the season. From watching old films to unwrapping gifts, every moment feels designed to spark new memories. Shoes, bags, scarves, and ties take centre stage as symbols of care and craftsmanship. Ferragamo shows that elegance does not shout; it sits in gestures that last.

Diesel

Courtesy of Diesel

Diesel flips Christmas on its head with &ldquo;Call Her Santa.&rdquo; The brand&rsquo;s signature humour shapes a world filled with an oddly charming Santa, reindeer, makeshift fireplaces, and a healthy dose of rebellion. Shot by Connor Cunningham under Glenn Martens and Christopher Simmonds, the story pushes irony and desire in equal measure. Prince of Wales denim, Amber sandals, D-Tex shoes, and the Grab-D and 1DR Dome bags bring the chaos to life.

Burberry

Courtesy of Burberry

Burberry delivers a lively domestic celebration in &ldquo;&rsquo;Twas The Knight Before&hellip;&rdquo; Directed by John Madden, the campaign captures the charm of a London home getting ready for the holidays. Jennifer Saunders hosts a cast that includes Naomi Campbell, Ncuti Gatwa, Rosie Huntington-Whiteley, and Son Heung-min. Updated outerwear, modern trench coats, and quilted capes bridge tradition and modernity. Laughter, carols, and gift giving keep the mood warm and unmistakably British.

Tommy Hilfiger

Courtesy of Tommy Hilfiger

Fourth. (Courtesy of Tommy Hilfiger)

Phuwin. (Courtesy of Tommy Hilfiger)

Gemini. (Courtesy of Tommy Hilfiger)

Pond. (Courtesy of Tommy Hilfiger)

(Courtesy of Tommy Hilfiger)

&ldquo;A Hilfiger Holiday&rdquo; stars Pond, Phuwin, Gemini, and Fourth, four of Thailand&rsquo;s most celebrated young talents. Snow games, unplanned gatherings, and city events shape a lively campaign built around comfort, sparkle, and American preppy details. Rugby polos, varsity jackets, tweed pieces, and cable knits return with festive updates. Global activations and immersive pop-ups extend the holiday spirit far beyond the screen.

Acne Studios

Acne Studios strips back excess in favour of quiet winter beauty. Scandinavian still lifes, textured surfaces, and sculptural accessories set the tone. Soft neutrals sit next to sharp colours, while scarves, bags, and denim form the backbone of the collection. The campaign feels contemplative, clean, and unmistakably modern.

Max Mara

Max Mara embraces cinematic elegance. Set against soft winter landscapes, the story highlights warm palettes and iconic silhouettes. Studio lighting echoes the glow of vintage home movies, giving each frame a nostalgic softness. The 101801 coat, the Olympia Jacket, and the Whitney Bag lead the visual narrative. Sophisticated, smooth, and serene, the campaign captures Max Mara&rsquo;s essence with quiet confidence.

Dolce &amp; Gabbana

Dolce &amp; Gabbana takes on Christmas with cool tones and icy shine. Inspired by the 1960s, the collection mixes structured tailoring, metallic brocades, and crystal accents. For women, the My Sicily and Marlene bags add refined detail through embroidery and glossy finishes. For men, clean lines and precise cuts keep the mood sharp. It is festive, polished, and ready for long winter nights.

Miu Miu

Courtesy of Miu Miu

Miu Miu brings a blend of past and present under the direction of Angela Hill. The campaign unfolds in an Elizabethan manor deep in the British countryside, where Gigi Hadid, Dede Mansro, Viola, and Ju Xiaowen form a modern tribe. Shot on Super 8 and photographed on film, the story carries a tactile, almost sensual beauty. Ruins and noble details echo the textures of the clothes: embroidered duchess satin, patchwork shearling, sequinned knits, fluid satins, and lingerie-inspired stretch georgette. The result is a quiet, dreamy take on holiday elegance.

Louis Vuitton

Courtesy of Louis Vuitton

Louis Vuitton unveils &ldquo;Le Voyage des Lumi&egrave;res,&rdquo; a poetic holiday campaign directed and photographed by Jonas Lindstroem. The story begins in the historic Asni&egrave;res workshops, where a Malle Courrier becomes the starting point for a glowing winter journey. Lanterns and celestial light guide the path to the Pont Neuf. The Capucines, the Speedy P9, the Colour Blossom jewellery line, the Imagination perfume, and other core pieces take centre stage. It is a tribute to travel, craft, and the luminous spirit of the season.

Maison Margiela

Courtesy of Maison Margiela

Maison Margiela presents &ldquo;Snowstorm,&rdquo; shot by Frank Lebon. True to the Maison&rsquo;s instinct to dismantle and reconstruct, the campaign questions festive tradition through its own codes. Models wear silk masks to preserve anonymity and showcase pieces from the Avant-Premi&egrave;re Spring-Summer 2026 collection. Highlights include a knit two-piece in featherlight wool with faded colour gradation, bias-cut gowns, and party dresses finished with metallic foil. It is a storm, yes, but a thoughtfully crafted one.

All the Best Holiday 2025 Campaigns From Your Favourite Fashion Houses

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