The singer is the new face of Gucci's latest eyewear campaign.

Billie Eilish meets the glamour of Old Hollywood as the face of Gucci&rsquo;s latest eyewear campaign. Reminiscent of Ryan Murphy's Hollywood and Damien Chazelle's La La Land, this cinematic campaign was intentionally envisioned as a tribute to film noir. 
Directed by Alessandro Michele&nbsp;and lensed by Harley Weir, the images and accompanying short film showcase the singer in a selection of bold retro frames that perfectly complement the picturesque backdrop of Hollywood Hills.

The film follows Eilish and her doppelg&auml;nger date on a trip around Hollywood Hills, bringing a whole new meaning to the art of self-love. They wear two of the house's latest eyewear models &ndash; black acetate&nbsp;Navigator glasses&nbsp;with gold Gucci script fashioned onto its frames and pink retro cat-eye shades.&nbsp;

Billie Eilish in the Gucci Eyewear Campaign

Eilish's "embrace of authenticity and self-expression speaks to the house&rsquo;s core values," says Gucci in a statement, explaining why they chose the 20-year-old artist for the campaign. "She is also considered by many to be the voice of her generation."&nbsp;
To find out more about the campaign, visit Gucci's website <a href="https://www.gucci.com/us/en/st/capsule/women-eyewear">here</a>.

Billie Eilish Channels Old Hollywood in Gucci's Eyewear Campaign

L’OFFICIEL SINGAPORE — September 2025

L’OFFICIEL SINGAPORE — August 2025

Billie Eilish Channels Old Hollywood in Gucci's Eyewear Campaign

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