The global pop sensation and Chanel ambassador joins Dua Lipa to front the luxury house&rsquo;s latest campaign for the 25 handbag.

<a href="https://www.lofficielsingapore.com/culture/jennie-blackpink-debut-studio-album-review-dua-lipa-doechii-new-music" title="Jennie Explores New Depths on Her Debut Solo Album, 'Ruby'" target="_blank" rel="noopener">Jennie</a>&nbsp;and&nbsp;<a href="https://www.lofficielsingapore.com/fashion/chanel-fall-winter-2025-collection-show-paris-fashion-week-matthew-blazy-boho" title="Chanel Goes Boho With Massive Pearls and Sheer Dresses for Fall/Winter 2025" target="_blank" rel="noopener">Chanel</a>&nbsp;are a match made in fashion heaven, and their latest&nbsp;campaign&nbsp;proves it. The&nbsp;<a href="https://www.lofficielsingapore.com/beauty/how-to-get-blackpink-jisoo-youthful-makeup-look-at-dior-spring-summer-2025-haute-couture-show-beauty" title="How to Get BLACKPINK Jisoo's Youthful Look at Dior's SS25 Haute Couture Show" target="_blank" rel="noopener">Blackpink</a>&nbsp;singer (who just made her&nbsp;<a href="https://www.lofficielsingapore.com/culture/jennie-blackpink-debut-studio-album-review-dua-lipa-doechii-new-music" title="Jennie Explores New Depths on Her Debut Solo Album, 'Ruby'" target="_blank" rel="noopener">solo debut</a>) stuns as the new face of the of the Chanel 25&nbsp;<a href="https://www.lofficielsingapore.com/fashion/blackpink-lisa-celine-heloise-handbag-celebrity-fashion-news-fall-2023" title="The Celine Heloise Handbag Becomes Blackpink Lisa's Newest Wardrobe Staple" target="_blank" rel="noopener">handbag</a>. The star brings her signature effortless cool to the French house&rsquo;s latest glitzy accessory.
Shot by acclaimed director Gordon von Steiner, the campaign film follows <a href="https://www.lofficielsingapore.com/fashion/blackpink-jennie-releases-new-mv-zen-best-looks-asian-designers-celebrity-fashion" title="All The Best Looks from Jennie's Visually Stunning Music Video, 'Zen'" target="_blank" rel="noopener">Jennie</a> as she moves through the bustling streets of Manhattan and a sleek photo studio, set to the infectious beat of "She Drives Me Crazy"&nbsp;by Fine Young Cannibals. Photographed by David Sims, the campaign is a celebration of spontaneity and self-expression&mdash;qualities <a href="https://www.lofficielsingapore.com/fashion/blackpink-jennie-best-airport-fashion-moments-so-far-celebrity-style" title="BLACKPINK's Jennie's Best Airport Fashion Moments So Far" target="_blank" rel="noopener">Jennie</a> embodies with ease. &ldquo;Chanel gives me positive inspiration and energy as someone who loves fashion,&rdquo; Jennie said in the press release. &ldquo;The Chanel 25 is so practical and essential for my daily life, whether I&rsquo;m traveling or working.&rdquo;
&ldquo;With this iconic&nbsp;'90s&nbsp;pop song, it feels like a short music video capturing the streets of New York,&rdquo; the star, who has been a Chanel ambassador since 2017, added in the press release. &ldquo;I hope everyone who sees the campaign feels a sense of freedom and positive energy.&rdquo;

Designed for movement and modernity, the Chanel 25 handbag epitomizes the French fashion house's trademark style. With its quilted leather, interlaced chain, and multiple pockets, it reimagines the house&rsquo;s signature codes with a contemporary edge. Whether worn over the shoulder or carried by hand&mdash;across classic black,&nbsp;<a href="https://www.lofficielsingapore.com/fashion/best-denim-brands-fashion-labels-calvin-klein-diesel-nudie-jeans-levis" title="The Top 4 Denim Brands Everyone Needs In Their Wardrobe" target="_blank" rel="noopener">denim</a>, or bold hues&mdash;the 2025-born bag made for life on the go.
With <a href="https://www.lofficielsingapore.com/fashion/dua-lipa-new-chanel-bag-25-fashion-campaign-news-celebrity-trend-handbags" title="Dua Lipa is The Face of The New Chanel 25: &quot;I'm Obsessed With This Bag&quot;" target="_blank" rel="noopener">Dua Lipa</a> and now Jennie at the helm of its campaign, the Chanel 25 handbag is becoming more than just an accessory&mdash;it&rsquo;s a celebrity-approved statement of style and confidence. Watch <a href="https://www.lofficielsingapore.com/beauty/best-updo-summer-hairstyles-celebrity-beauty-inspiration-blackpink-jennie-hot-weather" title="BLACKPINK's Jennie's Recent Hairstyles Are Perfect for Hot Summer Days" target="_blank" rel="noopener">Jennie</a> star in the campaign&rsquo;s film below.

JENNIE is the Face of the CHANEL 25 Handbag Campaign

Behind-The-Scenes of The Chanel 25 Handbag Campaign Starring Jennie

BLACKPINK's Jennie Stars in New Campaign for The Chanel 25 Handbag

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