Max Mara shines a spotlight on its teddy bear mascot for the festive season with a collection of fuzzy coats, bags, scarves, charms, and more

Remember way back when soft toys were at the top of your wish list for Santa? Well, there&rsquo;s now a way for you to indulge your love for all things cute and cuddly without looking like you&rsquo;ve regressed several decades, thanks to Max Mara. The Italian house has launched a special collection for the holidays, #MaxMaraBearingGifts, centred on its adorable teddy bear mascot.

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Max the teddy made his first public appearance during the Spring/Summer 2019 fashion show, and has since gone on a world tour, from Europe to Asia and back. For the festive season, Max goes full-on fuzzy in the form of scarves, hats, gloves, ear muffs, belt bags, and even a pair of woolly shoes.

Of course, it wouldn&rsquo;t be a teddy bear collection without a teddy bear coat, and there&rsquo;s no one better than Max Mara to deliver the goods. Based on an archival design from the &lsquo;80s, creative director Ian Griffiths resurrected the plush coat a few years ago, which started a new craze embraced by practically everyone from Kim Kardashian to Rosie Huntington-Whitely and Carine Roitfeld. Made of a blend of silk, wool, and alpaca with a viscose lining, the coat comes in a range of colours from classic black, white, and camel to bright red, yellow, and turquoise.

The #MaxMaraBearingGifts collection&nbsp;includes cute little bear charms, each wrapped in a miniature teddy coat, as well as other collectibles like bedazzled statuettes in the shape of a teddy bear or the letter M.

Max Mara has also launched an interactive behind-the-scenes tour of the Teddy Bear Factory, where you can follow Max and his friends as they dance and play on slides and see-saws. Check it out <a href="https://world.maxmara.com/bearing-gifts-exclusive-teddy">here</a>. &nbsp;&nbsp;

Care Bear: Max Mara's Bearing Gifts Holiday Collection

L'OFFICIEL SINGAPORE — November 2024

Care Bear: Max Mara's Bearing Gifts Holiday Collection

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