Chanel is heading to Seoul, and the fashion world is already watching closely.

On Tuesday, 26 May 2026, <a href="https://www.lofficielsingapore.com/fashion/chanel-spring-summer-2026-fashion-show-collection-photos-looks-celebrities-blackpink-jennie" title="Matthieu Blazy Redefines Chanel&rsquo;s Orbit with a Dazzling Spring/Summer 2026 Debut" target="_blank" rel="noopener">Chanel</a> will present its <a href="https://www.lofficielsingapore.com/fashion/chanel-unveils-metiers-d-art-2026-collection-new-york-subway-fashion-celebrities-g-dragon" title="Chanel Unveils its M&eacute;tiers d&rsquo;Art 2026 Collection in the New York Subway" target="_blank" rel="noopener">M&eacute;tiers d&rsquo;art 2026 collection</a> in South Korea, marking a major moment for both <a href="https://www.lofficielsingapore.com/fashion/chanel-returns-singapore-spectacular-cruise-2026-replica-show-fashion-celebrities-becky-gemini" title="Chanel Returns to Singapore with a Spectacular Cruise 2026 Replica Show" target="_blank" rel="noopener">Chanel</a> and the city itself. The show will follow the collection&rsquo;s first unveiling in New York on 2 December this year and is <a href="https://www.lofficielsingapore.com/fashion/matthieu-blazy-chanel-new-creative-director-bottega-veneta-details-fashion-news" title="Chanel Finally Reveals Its New Creative Director: Matthieu Blazy" target="_blank" rel="noopener">Matthieu Blazy</a>&rsquo;s debut M&eacute;tiers d&rsquo;art presentation for the Maison.
Since its launch in 2002, the M&eacute;tiers d&rsquo;art collection has held a special place within Chanel&rsquo;s calendar. It is not just another runway show, but a yearly tribute to the artisans whose skills sit at the heart of the House. From embroidery and featherwork to tailoring and jewellery, the collection celebrates the specialist workshops that bring Chanel&rsquo;s designs to life, alongside the couturiers working from the historic headquarters at 31 Rue Cambon in Paris.
At its core, the M&eacute;tiers d&rsquo;art show is a love letter to craftsmanship. It reflects Chanel&rsquo;s long-standing commitment to preserving and promoting its living heritage, ensuring that rare skills are not only protected but also allowed to evolve. These techniques, passed down from generation to generation, are presented in a modern context, proving that tradition and innovation can exist side by side.

Choosing Seoul as the host city feels both strategic and symbolic. The South Korean capital has long established itself as a global fashion hub, particularly within Asia. Its influence reaches far beyond runways, shaping trends through music, film and digital culture. By bringing the M&eacute;tiers d&rsquo;art show to Seoul, Chanel is acknowledging the city&rsquo;s creative energy and its growing importance in the luxury landscape.
The event is also expected to draw an impressive guest list. South Korea&rsquo;s booming entertainment industry has become closely intertwined with fashion, and <a href="https://www.lofficielsingapore.com/fashion/blackpink-jennie-stars-in-chanel-25-handbag-new-campaign-celebrity-accessories" title="BLACKPINK's Jennie Stars in New Campaign for The Chanel 25 Handbag" target="_blank" rel="noopener">Chanel</a>&rsquo;s ties to major cultural figures only strengthen that connection. There is strong speculation that brand ambassadors such as <a href="https://www.lofficielsingapore.com/fashion/blackpink-jennie-chanel-fall-winter-2025-pre-collection-campaign-celebrity-fashion-news" title="Jennie Channels Paris in the 90s in CHANEL&rsquo;s FW25 Pre-Collection Campaign" target="_blank" rel="noopener">Jennie of Blackpink</a>, <a href="https://www.lofficielsingapore.com/jewellery/g-dragon-wears-chanel-high-jewellery-plume-brooch-for-world-tour-in-seoul" title="G-Dragon Wears Chanel High Jewellery Plume Brooch for World Tour in Seoul" target="_blank" rel="noopener">G-Dragon</a> and actress Go Youn-jung will be in attendance. Fans are also hoping to see <a href="https://www.lofficielsingapore.com/beauty/bts-jung-kook-named-global-ambassador-for-chanel-fragrance-beauty" title="BTS Jung Kook Named Global Ambassador for Chanel Fragrance &amp; Beauty" target="_blank" rel="noopener">Jungkook of BTS</a>, who was recently announced as Chanel Beauty&rsquo;s latest global brand ambassador.

BLACKPINK's Jennie. (Courtesy of CHANEL)

G-Dragon. (Courtesy of CHANEL)

If the rumours are true, the front row alone will be a spectacle. Seoul&rsquo;s fashion crowd is known for its bold styling and sharp attention to detail, making it the perfect setting for a collection that champions craftsmanship at the highest level. Cameras will be watching not just the runway, but every arrival, outfit and interaction. Fashion lovers will not have to wait long to see how it all unfolds, and the front row fashion alone is sure to be unforgettable.

Chanel Brings Its Métiers d’Art Collection to Seoul for a Landmark 2026 Fashion Show

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