Burberry celebrates the power of love with a new campaign for the holiday season, with help from Carla Bruni, Zhou Dongyu, Fran Summers, Yoo Ah-In, and more

They say that love makes the world go round, and goodness knows the world needs a little more love. That seems to be the philosophy embraced by Burberry. The British heritage house has kicked off the festive season with a new What Is Love campaign that celebrates the spirit of love, hope, and togetherness.

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&ldquo;I am connected to the idea of unity, togetherness and challenging the perception of what love is today,&rdquo; chief creative officer Riccardo Tisci said of the campaign. &ldquo;This for me is the real spirit of the season. It&rsquo;s one of my favourite times of the year &ndash; when I can stop, reflect and reconnect with those who make me feel happy and at home, no matter where I am in the world.&rdquo;

To that end, Tisci has gathered a diverse family of global talents for a jolly reunion, including Korean heartthrob Yoo Ah-In, transgender model Lea T, Chinese actress Zhou Dongyu, former French first lady Carla Bruni, and many more. For the first time ever, the annual campaign stars a hijabi model, Swedish beauty Ikram Abdi Omar. Under the direction of renowned photography duo Mert Alas and Marcus Piggott, the cast dances to the soundtrack of the hit song What Is Love? by Deee-Lite, all clad in top to toe Burberry, of course. &nbsp;&nbsp;

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Burberry&rsquo;s Festive 2019 collection gives more reason to love. Chain mail dresses with crystal fringing and feathers feature alongside sequin mini dresses, tie-detail gowns, and tuxedos adorned with crystals and velvet ties. The collection also shines a spotlight on the refreshed TB logo, which references the initials of founder Thomas Burberry, with an array of monogrammed goods ranging from duffle coats and puffer jackets to belts, earrings, wallets, and silk scarves, in addition to the TB family of bags like the Lola and Title. &nbsp;&nbsp;

Monogram Stripe E-Canvas Card Case with Strap

Small Metallic Embossed TB Bag

Small Panelled Leather, Suede, and Deerskin Title Bag

Contrast Logo Detail Striped Wool Silk Scarf

Reversible Logo Appliqué Leopard Print Bucket Hat

Crystal Ring Detail Gold-Plated Hoop Earrings

Patent Leather T-Bar Shoes

Crazy Little Thing Called Love: Burberry's What Is Love Festive Campaign

L'OFFICIEL SINGAPORE — Dec 2025-Jan 2026

L'OFFICIEL SINGAPORE — November 2025

L’OFFICIEL SINGAPORE — October 2025

L’OFFICIEL SINGAPORE — September 2025

L’OFFICIEL SINGAPORE — August 2025

L'OFFICIEL SINGAPORE June-July 2025

L'OFFICIEL SINGAPORE — May 2025

L'OFFICIEL SINGAPORE — April 2025

L'OFFICIEL SINGAPORE — March 2025

L'OFFICIEL SINGAPORE — February 2025

Crazy Little Thing Called Love: Burberry's What Is Love Festive Campaign

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