Trust Burberry to turn the everyday into something quietly romantic.

Trust <a href="https://www.lofficielsingapore.com/fashion/burberry-spring-summer-2026-runway-looks-london-fashion-week-celebrities-stray-kids-bright" title="Burberry Spring/Summer 2026 Collection Celebrates British Identity &amp; Music" target="_blank" rel="noopener">Burberry</a> to turn the everyday into something quietly romantic. With its latest outerwear campaign, The Unexpected Encounters, the British heritage brand takes us on a cinematic journey that explores connection, discovery and the enduring bond we share with the clothes that accompany us through life.
Set across the winding streets of London and the vibrant energy of Seoul, the campaign celebrates Burberry&rsquo;s iconic outerwear through a lens of spontaneity and intimacy. It&rsquo;s a story about moments that happen by chance &mdash; the brief, beautiful intersections of paths, people and places that define our days.

Stray Kids' Seungmin. (Courtesy of Burberry)

Jung Eun-chae. (Courtesy of Burberry)

Son Suk-ku. (Courtesy of Burberry)

Bright Vachirawit. (Courtesy of Burberry)

Bringing this narrative to life is an all-star global cast: Burberry brand ambassadors Asami Mizukawa, Bright Vachirawit, <a href="https://www.lofficielsingapore.com/fashion/stray-kids-seungmin-is-burberry-s-latest-brand-ambassador" title="Stray Kids' Seungmin is Burberry's Latest Brand Ambassador" target="_blank" rel="noopener">Seungmin of Stray Kids</a>, and Son Suk-ku, alongside Nayeon of TWICE and actress Jung Eun-chae. United by serendipity, they journey through urban streets and open landscapes, each revealing a different facet of Burberry&rsquo;s timeless design language.
At the heart of The Unexpected Encounters lies <a href="https://www.lofficielsingapore.com/fashion/every-runway-look-burberry-fall-winter-2025-collection-london-fashion-week-bohemian-inspired" title="Every Look From Burberry's Bohemian-Inspired Fall/Winter 2025 Show" target="_blank" rel="noopener">Burberry</a>&rsquo;s belief in outerwear as both shield and companion &mdash; something that not only protects but also connects us. Pieces like The Snowdon Jacket and the long herringbone wool trench coat embody that duality: reliable, versatile, and steeped in craftsmanship. Whether layered casually or worn as statement silhouettes, these garments adapt to any setting, blending seamlessly into the rhythm of modern life.
As the campaign unfolds, it invites us to see our coats not just as what we wear, but as what travels with us &mdash; through cities, through seasons, through fleeting encounters that stay in memory long after. We caught up with Nayeon and Jung Eun-chae for a behind-the-scenes glimpse into the making of The Unexpected Encounters &mdash; and to hear how travel, style and serendipity intertwine in their worlds.

Q&amp;A with TWICE's NAYEON

Courtesy of Burberry

1. What excites you the most about being a part of this campaign? 
I was so excited to work with Burberry, a brand I&rsquo;ve always loved, and I felt even happier because we got to shoot a campaign with a cozy winter vibe.
2. How would you wear this piece (from campaign video content) of outerwear from day to night? 
During the day, I&rsquo;d layer it with a T-shirt and wear it open, and at night, I&rsquo;d pair it with a lovely pink scarf.
3. What is your kind of perfect weather? 
The kind of weather with just the right breeze for a nice walk &mdash; in the daytime sun, during a glowing sunset, or even late at night.
4. When you visit any country, what's the one thing that you must do in every destination? (eg. some people must visit supermarket of every country, or buy fridge magnet) 
I go to the local supermarket and buy the country&rsquo;s signature snacks!
 5. What&rsquo;s at the top of your travel bucket list now and why? 
Living in Copenhagen for a month. Hawaii, Maui!! I&rsquo;ve never been to Copenhagen, but I happened to see it and immediately thought it&rsquo;s such a charming city that I really want to visit. I&rsquo;d love to spend a long, relaxed time there. Maui is an island I didn&rsquo;t get to visit when I went to Hawaii, so it&rsquo;s probably the top resort destination I want to go to.

Q&amp;A with Jung Eun-chae

1. What's the first word that comes to mind when you see yourself in this piece of outerwear? 
Naturalness / Effortlessness. The first phrase that comes to mind is &ldquo;a natural elegance that can blend in anywhere, in any country or city.&rdquo;
2. What is your kind of perfect weather? 
I like days that aren&rsquo;t too bright or too gloomy &mdash; just a bit chilly. The kind of temperature and atmosphere that comes when autumn transitions into winter.
3. When you visit any country, what's the one thing that you must do in every destination? 
Rather than visiting the typical tourist spots, I think I prefer strolling through ordinary alleys or stopping by a small caf&eacute; in a regular neighbourhood.
4. What&rsquo;s at the top of your travel bucket list now and why? 
Someday, I really want to visit Africa. I&rsquo;d love to experience the vast wilderness and see how people live there firsthand.
5. City or Nature? 
Always nature.

Exclusive! TWICE's Nayeon & Jung Eun-chae On Burberry’s ‘The Unexpected Encounters’

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