Feels like Prada explores the slow, gradual recollection of physical touch as the world begins to reopen post-pandemic.

Most of our lives last year were bereft of intimacy. People were starved of physical touch, and there was a new desire for connection and feeling&nbsp;&mdash; something Prada knows as well. Their latest Fall/Winter 2021 campaign focuses on that element of intertwined physicality.

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Cover one of your senses and the other four get heightened: with your eyes shut, you&rsquo;ll feel the way the Nappa Leather Gloves mold around your fingers. Not only is it luxuriously soft, but the gloves are also made for your convenience &mdash;&nbsp;its mini pouch made for storing essentials to look your best for when you strut out your doors post-lockdown.

While appearance is vital, Prada&rsquo;s Fall/Winter campaign empathises one&#39;s longing to be held. Cradling the Cleo Brushed Shoulder bag succinctly mimics the comfort of being hugged &mdash;&nbsp;the sleek curved lines remind us of the allure of holding onto someone else&rsquo;s waist and&nbsp;the security of knowing everything you need is within reach.

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Photographed by David Sims, the campaign&nbsp;tells an abstract story: In it, buildings are shown wrapped in an assemblage of tactile patterns the same way people&nbsp;yearn to be wrapped in someone else&rsquo;s arms. It&#39;s a projection for our&nbsp;yearning for connection,&nbsp;a total sensory overload that&#39;s both unsettling and familiar.&nbsp;

Prada's Fall/Winter 2021 Campaign is all about Touch

L’OFFICIEL SINGAPORE — September 2025

L’OFFICIEL SINGAPORE — August 2025

Prada's Fall/Winter 2021 Campaign is all about Touch

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