The '00s It-bag is the star of #BaguetteFriendsForever, a new video series revolving around friendship. 

Friendship Day may still be six months away, but that shouldn&#39;t keep you from celebrating your BFFs whenever you get the chance. <a href="https://www.lofficielsingapore.com/Culture/fendi-shapes-of-water-installation-design-miami">Fendi</a> certainly thinks so:&nbsp;the Italian brand has unveiled a new&nbsp;3-part video series entitled &quot;#BaguetteFriendsForever&quot; that&nbsp;shines a spotlight on the inseparable ties of close-knit women.

At the heart of their experiences is the Fendi Baguette, the It-bag of the &#39;00s that had&nbsp;its own share of screentime on Sex and the City as Carrie Bradshaw&#39;s accessory of choice. Much&nbsp;like how you can always count on your friends to be there for you in any situation, there&#39;s a Baguette for every occasion. Both vintage Baguette pieces&nbsp;and new styles from <a href="https://www.lofficielsingapore.com/fashion-week/fendi-spring-2019">Fendi&#39;s SS19 collection</a> are featured throughout the videos, reminding us why the bag achieved its cult status in the first place.

The first episode&nbsp;takes us to Shanghai, where an all-star cast comprising actresses&nbsp;Tan Zhuo and Qiao Xin, as well as influencers Yu Wei and Yoyo Lu,&nbsp;get ready for a girls&#39;&nbsp;night out. There&#39;s everything you&#39;d expect: shopping, dancing, karaoke and&nbsp;altogether good old fun. Adding a dose of colour and glamour to those experiences&nbsp;are their stylish companions, the beloved Baguette bags.

Ready to fall in love with them&nbsp;all over again? Check out the video below:

#BaguetteFriendsForever: The Baguette is back

Head to <a href="https://www.fendi.com/sg">fendi.com</a> to find&nbsp;out more about #BaguetteFriendsForever.

The Fendi Baguette is Back!

L’OFFICIEL SINGAPORE — September 2025

L’OFFICIEL SINGAPORE — August 2025

The Fendi Baguette is Back!

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