The rising star fronts as the new face of Fendi. Bearing an endearing charm and energetic style, Greg Hsu is perfectly connected to the house&rsquo;s spirit.&nbsp;

In an effort to penetrate deeper into the Chinese market and push diversity boundaries, Fendi taps Taiwanese singer and actor Greg Hsu as the Italian luxury house&rsquo;s Greater China Region Brand Ambassador. 
Having been nominated twice at the 52nd and 55th Golden Bell Awards for Best Supporting Actor and Best Leading Actor, Hsu&rsquo;s popularity sky-rocketed after his exquisite performance in two TV series masterpieces - &lsquo;Nowhere Man&rsquo; and &lsquo;Someday or One Day&rsquo;. Accumulating his successes, Hsu was also nominated for several awards at the 14th Asian Film Awards and his film &lsquo;A Sun&rsquo; was shortlisted for Best International Film Award at the 2021 Academy Awards.&nbsp;
After Hsu shot to fame for his flair in film and television productions, the actor-turned-musician made a breakthrough into the music industry and debuted his first eponymous album &lsquo;Greg Han&rsquo; in 2021. Breathing new life into his career, Hsu&rsquo;s debut album was rewarded with a nomination for Best New Artist at the 33rd Golden Melody Awards in 2022. The breakout star unexpectedly wowed audiences and listeners from Chinese-speaking regions, gaining recognition for his talent in acting as well as his strong artistic shaping power in popular film, TV series and the music industry.&nbsp;

An unbreakable and close-knit relationship was forged between Hsu and Fendi. Numerous invitations to the Maison&rsquo;s events were extended to the actor, and there was when their relationship sparked and took off. As a close friend of the Fendi family, Hsu was occasionally spotted donning Fendi&rsquo;s new ready-to-wear collections and accessories. Hsu&rsquo;s enigmatic looks and compelling charisma are synonymous with Fendi&rsquo;s irrepressible spirit, hence making the star the perfect appointment as the new ambassador.&nbsp;

Illustrating Fendi&rsquo;s heritage of classics and impeccable innovation, Hsu embodies a youthful and sprightly style in Fendi Menswear, injecting new vitality and rejuvenation into the brand.&nbsp;

Fendi Welcomes Greg Hsu as New Brand Ambassador

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