Fill Your Homes with Warmth with Moncler’s Latest Campaign

Milan-based label Moncler has come up with a digital campaign dubbed #WarmlyMoncler, a much needed initiative to share bits of warmth and messages of hope during these unprecedented times.

Part of the campaign includes a series of Spotify playlists curated by the friends and family of Moncler Genius to add bits of warmth to your home. This includes Chairman and CEO of Moncler, Remo Ruffini, with a eclectic mix from Andrea Bocelli, to Kanye West, Craig Green’s playlist consisting of Nirvana to Madonna, Matthew William’s hazy indie and washed out R&B playlist, and Hiroshi Fujiware’s playlist inspired by his home in Tokyo and the culture world and beyond, which includes regional indie artists such as Phum Viphurit.

You can check out the playlists from Moncler's spotify here.

The campaign comes to life on social media, starting with a retrospective of Moncler’s collective memory, with works from the archives by iconic fashion photographers, in scenes of home life that speak with an overall language of warmth and togetherness.

This includes this campaign image shot by Bruce Weber in 2010 from the Moncler archives, that captures a moment of warmth and creativity, with an at home DIY hair cut.

The campaign also includes a series of discussions and interactions with creatives from the world of Moncler Genius, with Johnathan Anderson who will take part in an interactive interview, and a series of activations exploring the themes of creativity and connectivity at home, such as exploring creative rituals with Vanessa Beecroft.

Founded in the extreme climate of the French alps, it is only apt that Moncler aims to share warmth - physical or otherwise, in both outerwear and spirit.