On set in Seoul, FitFlop&rsquo;s Asia brand ambassador Song Hye Kyo reveals her favourite styles from the collection.

When it comes to comfort and functional <a href="https://www.lofficielsingapore.com/fashion/best-jelly-shoes-summer-2024-fashion-trend-y2k-footwear-accessories-style" title="Jelly Shoes Are Summer 2024's Most Unexpected Footwear Trend" target="_blank" rel="noopener">footwear</a>, FitFlop is always the name that comes to mind. Now, stepping into a new era of redefining ergonomic footwear, FitFlop announces actor and style icon <a href="https://www.lofficielsingapore.com/jewellery/song-hye-kyo-astro-cha-eun-woo-chaumet-pop-up-boutique-ion-jewellery" title="Song Hye-kyo and Cha Eun-woo Attend Chaumet&rsquo;s Pop-Up Boutique at ION" target="_blank" rel="noopener">Song Hye-kyo</a> as its brand ambassador for Asia. 
&nbsp;&ldquo;We are extremely excited to have <a href="https://www.lofficielsingapore.com/jewellery/cha-eun-woo-song-hye-kyo-chaumet-gala-dinner-grand-palais" title="Inside the Star-studded Chaumet High Jewellery Gala Dinner at the Ch&acirc;teau de Bagatelle" target="_blank" rel="noopener">Song Hye-kyo</a> as our brand ambassador for our Asia region,&rdquo; says Gianni Georgiades, the Chief Executive Officer of FitFlop. He continues, appreciating her style and influence: &ldquo;Song Hye-kyo is a household name in Korea and is one of Asia&rsquo;s biggest Hallyu stars. Known for her enduring beauty and impeccable style, our partnership with Song will accelerate FitFlop&rsquo;s brand recognition in Asia, introducing us to new audiences and providing a gateway to showcase the profound benefits of our products to the next generation of ambitious, smart consumers.&rdquo;

The partnership also launches the exclusive FitFlop X Song Hye Kyo collection, designed for the modern, on-the-go wardrobe. Featuring a line-up of ergonomic designs, the collection arrives in a palette of soft pastels with pops of pink, white, and maroon to capture the star&rsquo;s effortless, chic flair. And thanks to FitFlop's renowned biomechanical engineering, each pair promises body alignment support and unparalleled comfort throughout the wear &ldquo;The moment I slipped on that first pair, I was amazed by the unparalleled comfort and support,&rdquo; shares Song on FitFlop&rsquo;s feel-good everyday design. &ldquo;I am enjoying FitFlop&rsquo;s perfect balance of cushioning and stability. These are very comfortable even after hours of wear.&rdquo;

On set in Seoul, Song Hye-kyo reveals a curation of her favourite styles from the line-up, scroll down to discover more:

SURFF SANDALS

Equipped with FitFlop&rsquo;s ultra-comfortable Microwobbleboard&trade; midsole, the SURFF Sandals effortlessly walk you from country to city, office to gym.&nbsp;The contrasting stitching and two-tone uppers are completed with multi-adjustable touch straps for custom fit and easy on/off.

GENFF MULES

The GenFF Mules showcase a clean, minimalist take on FitFlop&rsquo;s Microwobbleboard&trade; midsole, elevated by one-piece leather uppers and brushed-metal buckles. The curved toplines are designed for both easy movement and a casual-to-refined look.

GENFF SANDALS

Be it a long day in the city or a laid-back weekend, the GenFF Sandals are the perfect companion to keep you feeling and looking your best. With butter-soft nappa leather straps and directional chunky soles featuring FitFlop&rsquo;s ultra-cushioning Microwobbleboard&trade; tech, the design offers ultimate 360&deg; comfort.

Visit <a href="https://www.fitflop.com.sg/collections/fitflop-x-song-hye-kyo?gad_source=1&amp;gclid=CjwKCAjw8rW2BhAgEiwAoRO5rMJDDvCLdBx2xK63WxwmLekcxrBezZiPuuOW6yHqcjiM6J0A-O59rxoC8AYQAvD_BwE" target="_blank" rel="noopener">fitflop.com.sg</a> to discover more.&nbsp;

The FitFlop x Song Hye Kyo Collection Has Finally Arrived

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