An emblematic tribute to cinema, Gucci&rsquo;s &ldquo;Exquisite&rdquo; campaign revivifies scenes from philosophic filmmaker Stanley Kubrik&rsquo;s classics such as The Shining, 2001: The Space Odyssey, and Clockwork Orange.

Fashion and film share a symbiotic relationship. They are not two disconnected art disciplines but instead, complementary to each other. The moving image has a unique charm in enforcing a mode for storytelling through fashion, opening up a two-fold pictorial space for viewers. Their coexistence has been made possible through several movies with a notable mention of &lsquo;House of Gucci&rsquo;. With fashion&rsquo;s pivotal role in film, it offers an insight into the exterior facade of the wearer, establishing a connection between the character&rsquo;s identity and the plot.&nbsp;
The marriage of both has certainly galvanized Creative Director, Alessandro Michele&rsquo;s illustration of clothing within cinematic outputs. &ldquo;If you ask me, a garment is not, and never will be, just a piece of fabric. It&rsquo;s rather the means through which we are able to unfold who we really decide to be, it&rsquo;s how we shape our desires and the ultimate sense of our staying. That&rsquo;s why I&rsquo;ve always imagined my collections as films able to convey a cinematography of the present: a score of stories, eclectic and dissonant, that can sacralize the human and its metamorphic ability.&rdquo; Michele articulates the close liaisons between fashion and film.

With Stanley Kubrik&rsquo;s body of works at the heart of the campaign&rsquo;s striking visuals, we saw how the Italian house fused fashion and film while emphasizing Gucci&rsquo;s signature codes with models adorning the Autumn/Winter 2022 collection, titled &lsquo;Exquisite&rsquo;, featuring luxury retro sportswear in collaboration with <a href="https://www.lofficielsingapore.com/fashion/stripes-aplenty-with-the-adidas-x-gucci-collection">Adidas</a>. 
Michele says in a press release: &ldquo;This involvement generates a change of state that is very significant for my job: clothes get closer to bare life again. They turn into highly imaginative functional prosthesis, and they do so to tell a story. A story that shatters, enchants, tortures, ignites.&rdquo; 
Reinhabiting Kubrik&rsquo;s films, the red Adidas gown is introduced as a new character in Gucci&rsquo;s version of the Overlook Hotel in The Shining, a voluminous tulle gown bursts into the dystopic scene of the Discovery One in 2001: A Space Odyssey, and finally '90s-inspired style with a fetish twist brimming through the frames of Clockwork Orange are just some of the famous scenes from Kubrik&rsquo;s masterpiece.

Lensed by Mert &amp; Marcus, the campaign is also accompanied by a short video that combines the different scenes from the respective movies, readapted with designs from Gucci&rsquo;s AW22 collection. Michele worked closely with Warner Bros. as well as costume designers Milena Canonero and Charlotte Walter for a precise and accurate portrayal of each scene. The chilling and mesmeric adaptation is synonymous with Kubrik&rsquo;s highly celebrated, distinctive visual style, capturing the essence of the films.

CREDITS:
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds&nbsp;
Photographers &amp; Directors: Mert &amp; Marcus&nbsp;&nbsp;
Make up: Thomas De Kluyver
Hair: Paul Hanlon
'With thanks to University of the Arts London, home of the Stanley Kubrick Archive, Warner Bros. Consumer Products, and the Stanley Kubrick Film Archives.&rsquo;
2001: A SPACE ODYSSEY and all related characters and elements &copy; &amp; &trade; Turner Entertainment Co. A CLOCKWORK ORANGE, BARRY LYNDON, EYES WIDE SHUT, THE SHINING and all related characters and elements &copy; &amp; &trade; Warner Bros. Entertainment Inc. (s22)
&lsquo;Replicas of the original costume designs curated by Milena Canonero and Charlotte Walter&rsquo;.

Gucci Channels Stanley Kubrik’s Iconic Movie Scenes in its Latest Campaign

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