The Italian fashion house offers viewers a rare glimpse at what the making of a Gucci shoot (and show!) looks like.

As this year calls for a complete rethinking of the established order in all fields, it comes as no surprise that Alessandro Michele, Gucci&rsquo;s Creative Director, known for his eclectic and <a href="https://www.lofficielusa.com/men/loewe-mens-spring-2021-show-in-a-box">innovative</a> nature, would seize this unique moment in history to reverse the <a href="https://www.lofficielusa.com/fashion-week/how-to-stream-attend-digital-fashion-week">traditional </a>fashion perspectives that have ruled the industry for decades.&nbsp;

Epilogue consists of a 12-hour live stream showing live footage of the Epilogue advertising campaign being shot at Palazzo Sacchetti in Rome, juxtaposed against the graffiti-covered walls of the Campo Boario. Viewers are led down a <a href="https://www.lofficielusa.com/fashion/dior-couture-fall-2020-surrealist-collection">deforming path</a>, where things are upside down and the gaze is always somewhere else. Throughout this path, the locations that Alessandro Michele chose for the Epilogue ad campaign, shot by photographer Alec Soth and directors Damiano and Fabio D&rsquo;Innocenzo, echo the striking contrasts that shaped this tale.

Questioning the rules, the roles and the functions that keep the world of fashion spinning, the campaign offers viewers an <a href="https://www.lofficielusa.com/pop%20culture/trends-and-fads-2010s">exciting</a> and rare glimpse at what a Gucci shoot looks like. The livestream was accompanied by an exclusive narrative feature which served&nbsp;as the full collection reveal.

In a surprising move, Michele decided to style out his latest collection for the house on those who designed it, bringing the entire creative process full circle. Though this epilogue may feel like an end, it is only just the beginning.

Gucci Epilogue Is Alessandro Michele's Latest Fairy Tale

L'OFFICIEL SINGAPORE — Dec 2025-Jan 2026

L'OFFICIEL SINGAPORE — November 2025

L’OFFICIEL SINGAPORE — October 2025

L’OFFICIEL SINGAPORE — September 2025

L’OFFICIEL SINGAPORE — August 2025

L'OFFICIEL SINGAPORE June-July 2025

L'OFFICIEL SINGAPORE — May 2025

L'OFFICIEL SINGAPORE — April 2025

L'OFFICIEL SINGAPORE — March 2025

L'OFFICIEL SINGAPORE — February 2025

Gucci Epilogue Is Alessandro Michele's Latest Fairy Tale

Recommended posts for you

Fashion

Every Show-Stopping Celebrity Red Carpet Look from the Golden Globes 2026

Watches & Jewellery

The Best Art Deco-Inspired Diamond Jewellery Pieces

Culture

Your Complete List of 2026 Golden Globe Winners

Fashion

All the Clothes and Accessories for Year of the Horse 2026

Culture

'Emily in Paris' Renewed for Season 6 as the Netflix Hit Expands Beyond Paris

Fashion

Blackpink’s Jisoo Stars in Tommy Hilfiger’s Lunar New Year 2026 Campaign

Fashion

Shin Min-A Becomes Louis Vuitton’s Ambassador: A Look at Her Style

Fashion

Jonathan Anderson’s First Dior Campaign Signals a Shift Towards Style as Identity