Experience the immaculate standards of personal in-store service, with a staff showcasing physical products online, from the comfort of your home

Of the innumerable fashion and retail companies stepping up their online presence in light of ongoing social distancing measures,&nbsp;Gucci&nbsp;has announced its brand new, personalised video shopping feature, in an effort to recreate the brand&rsquo;s highly crucial and revered in-store experience.

Dubbed &quot;Gucci Live&quot;, the video service connects store staff with consumers via both&nbsp;mobile devices&nbsp;and&nbsp;online computers. Operating out of a dedicated set in a 2,300 square metre&nbsp;service centre in Florence,&nbsp;employees clad in black tuxedos, bow ties, and red gloves warmly welcome customers to modern day remote clienteling.

1.jpg

Having proven to be a success thus far in&nbsp;its testing phase, the online video service will be available across the Europe, Middle East, and Africa&nbsp;regions&nbsp;upon its official launch, before expanding worldwide to cities such as New York, Tokyo, Singapore, Sydney, Shanghai, and Florence.

As of now, Gucci Live boasts not only a dedicated set that operates independently of the store, but also the ability for online shoppers to have built-in access to personal video calls &mdash; designed to feel similar to that of an in-person visit, incorporating one-to-one interaction with a real person showing physical products. To protect the privacy of all potential clients and ensure their comfort, the Italian house&nbsp;has also noted that, despite the feature being a video call,&nbsp;customers are only heard by staff and not seen.

Conveying future plans of incorporating augmented and virtual reality,&nbsp;computer vision to analyse facial expression, additional virtual assistants, and live chats, Gucci vows to work toward achieving an overall humanistic approach, whilst leveraging technology to augment human skills and decrease friction, uncertainty, and anxiety.

&nbsp;

&nbsp;

Visit <a href="https://www.gucci.com/us/en/">gucci.com</a> to find out more

Gucci Introduces An All-New Video Shopping Feature

L’OFFICIEL SINGAPORE — September 2025

L’OFFICIEL SINGAPORE — August 2025

Gucci Introduces An All-New Video Shopping Feature

Tags

Related Articles

Fashion

Pretty In Pastels: Gucci Gives The Classic GG Marmont A Pastel Makeover For Pre-Fall 2020

Culture

Let EXO's Kai Take You On A Private Tour Of Gucci's New Art Exhibition

Fashion

Gucci Is Set To Go Seasonless With Only Two Shows A Year

Recommended posts for you

Living

Grand Prix Season Singapore 2025 — Everything You Need to Know

Fashion

BTS Jin Finishes His Tour on a High in Gucci Looks

Beauty

CHANEL Elevates Lip Oils with this New Luxurious Sublimage Addition

Culture

Chivas Regal Toasts the Unsung Heroes of Scuderia Ferrari HP

Beauty

Exclusive! Jenna Ortega Speaks On Being the New Face of Rouge Dior

Beauty

Inside The Glossy Icon: Clarins Lip Comfort Oil Turns 10

Culture

All The Winners and Nominees of The 2025 MTV VMAs

Fashion

Tommy Hilfiger Reinvents Prep with JISOO in 'The Hilfiger Racing Club'