Oh Mickey, you're so fine, you blow our minds (in Gucci, no less)!

It will soon be the Year of the Rat on the lunar calendar, and that means one thing: Mickey Mouse will be swarming your social media feed with his many upcoming collaborations, and the first to announce its fashion collab with the iconic mascot is... Gucci!

Prior to this collaboration, Alessandro Michele had already encountered and featured the iconic mascot in selected looks from&nbsp;the Fall/Winter 2019 collections for men and women.&nbsp;Now, the designer has created an exclusive Chinese New Year collection,&nbsp;where Mickey Mouse takes centre stage as the hero.&nbsp;

&nbsp;

GU657_CNY-2020_DPS_PR-CROPS_300dpi_08.jpg

Playfully incorporated into diverse accessories and ready-to-wear, from shoes and bags to small leather goods, scarves, and clothing, Mickey colours the CNY collection with plenty of fun elements that keeps true to the Gucci DNA.

And for this Gucci x Mickey Mouse collaboration, Alessandro casts Gucci ambassador and actress Ni Ni again, along with&nbsp;actor Earl Cave,&nbsp;designer, stylist, and poet Zo&euml; Bleu,&nbsp;and a cast of models and muses in a fun-filled campaign shot within the magical Disneyland theme park, photographed by Harmony Korine.&nbsp;

From the Cinderella Castle to attractions like the Mad Tea Party to&nbsp;special&nbsp;Gucci x Mickey Mouse popcorn,&nbsp;Korine&nbsp;captures the cast of stars in a technicolour sphere in which Mickey and his guests goof around, eat popcorn, and pose for pictures.&nbsp;

&nbsp;

Screenshot 2020-01-03 at 12.31.01 PM.png

Watch the campaign video here:

Gucci Chinese New Year campaign: #DisneyXGucci

One of the key highlights of the collection&nbsp;is the Mini GG Supreme Mickey print, which combines the iconic Mini GG Supreme pattern&nbsp;with Mickey Mouse figures in varying scale. This visually pleasing and plauful print, designed in reference to a house fabric from the &lsquo;80s, is used within the collection of shoulder bags, tote bags, card cases, and wallets.

Various bag silhouettes have also been included in the collection, each featuring Mickey himself, including&nbsp;two sizes of backpacks, a double shoulder tote, a top handle tote, a round shoulder bag, and a belt bag.

Screenshot 2020-01-03 at 12.29.08 PM.png

On shoes, Mickey makes plenty of cameos within the&nbsp;Mini GG Supreme fabric,&nbsp;wherein the mascot is multiplied in miniature all over the&nbsp;new Gucci Tennis 1977 sneaker, a slip-on sneaker, a rubber-soled slide and the Princetown slipper with lambswool lining.&nbsp;

Of course, there are also an array of ready-to-wear pieces available where Mickey is seen on&nbsp;colourful prints, jacquard motifs, and embroidered patches.

&nbsp;

Swipe below to see more images of the campaign and collection

The Gucci x Mickey Mouse collection is available now at select Gucci stores worldwide and on <a href="https://www.gucci.com/int/en/">gucci.com</a>, along with a&nbsp;specially designed lineup of Chinese New Year accessories that is also&nbsp;available exclusively on Gucci.com.

The Chinese New Year collection will be promoted across Gucci&rsquo;s digital channels and selected Gucci stores worldwide featuring dedicated windows. Gucci Pins, ephemeral stores inspired by the pins seen on interactive digital maps, will also highlight the Chinese New Year items in several cities.

Bespoke entertainment will be available on the Gucci App and on several Gucci Pin fa&ccedil;ades, digitally bringing the Mickey Mouse character to life for customers and passers-by who can see themselves wearing the signature Mickey Mouse ears on the screen, conceived as an enchanted mirror.

&nbsp;

&nbsp;

&nbsp;

CREDITS

Creative Director&nbsp;Alessandro Michele 
Art Director&nbsp;Christopher Simmonds 
Photographer&nbsp;Harmony Korine 
Hair Stylist&nbsp;Alex Brownsell 
Makeup&nbsp;Thomas De Kluyver 
Styling&nbsp;Alessandro Michele 
Location&nbsp;Disneyland Resort in California 
Ni Ni&rsquo;s Make up&nbsp;Gao Jian&nbsp;

Gucci Parties With Mickey Mouse For Chinese New Year

Tags

Recommended posts for you

Beauty

Inside The Glossy Icon: Clarins Lip Comfort Oil Turns 10

Culture

All The Winners and Nominees of The 2025 MTV VMAs

Fashion

Tommy Hilfiger Reinvents Prep with JISOO in 'The Hilfiger Racing Club'

Living

Dyson Just Unveiled 11 New Gadgets in Berlin—Here’s All You Need To Know

Beauty

Hermès Beauty Releases Barénia Eau de Parfum Intense

Beauty

Exclusive! Inside Gucci Beauty's Brand New Flora Gorgeous Gardenia Eau de Parfum Intense

Fashion

The Best Celebrity Looks on the 2025 MTV VMAs Red Carpet

Watches & Jewellery

Jennifer Lawrence On Her Favourite Moments and Die, My Love