A pop-up honouring Gucci&rsquo;s century-long influence &mdash; on not only fashion but pop culture &mdash; will take place at ION Orchard from 16 to 26 October.

A celebration of Gucci&rsquo;s century-long influence is arriving: Here comes a new Gucci pop-up at ION Orchard. The captivating shopping-slash-history experience will be dedicated to the brand&rsquo;s centennial year collection, Gucci 100.
In their century-long heritage, Gucci has made its influences to not only fashion but also pop culture. With a myriad of artists from Bhad Bhabie to Erik B and Rakim, lyrics from these artists feature on ready-to-wear pieces and accessories.

Gucci has long contributed to the vocabulary of pop culture, and the Gucci 100 pop-up will pay homage to that. Guests can take turns spinning a wheel at the side of the large display cabinet to discover a playlist of handpicked songs from different decades that all honor the Maison.&nbsp;
The creation of Creative Director Alessandro Michele, the multi-dimensional pop-up features a blend of classic architecture and visionary features like perimetral arches, LED, and white reflective floors. The reflective floors play as a symbol towards Gucci 100&rsquo;s specially made design as a side-by-side tribute to past and present.

To connect and engage Gucci lovers all over the world, the pop-up concept will also be available online. To be a part of the Maison&rsquo;s dialogue between fashion and virtual reality, visitors can access the Gucci 100 Digital Pop-Up through <a href="http://gucci.com/">gucci.com</a> or via the Gucci App. Users can then explore a digital version of the space, entirely redesigned in 3D.
The Gucci 100 Singapore Pop Up runs from November 16 to 26 at ION Orchard.

Past, Present, Future: The Gucci 100 pop-up at ION Orchard celebrates it all

L'OFFICIEL SINGAPORE — November 2024

L’OFFICIEL SINGAPORE — October 2024

L’OFFICIEL SINGAPORE — September 2024

Past, Present, Future: The Gucci 100 pop-up at ION Orchard celebrates it all

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