Have your own hair-standing ASMR moment with the new Ace sneakers.

The Ace sneaker has been one of Gucci&#39;s most popular items ever since its first appearance in 2016.&nbsp;Alessandro Michele knows no limits when it comes to just how extravagant a garment or a shoe can be, and the Ace sneaker is a clear example. Now, the house of Gucci invites a group of diverse creatives to deliver the second chapter of the signature sneakers.&nbsp;

The Instagram-based project dubbed &quot;24HourAce&quot; is centred around self-expression and reflecting how the digital landscape has evolved over the years. Multimedia artists, collagists and directors&nbsp;drew inspiration from the Ace&rsquo;s codes, colours, graphics and design elements and beautifully translated it into animated artworks with ASMR in mind. Yes, autonomous sensory meridian response.&nbsp;

Oh.Jia.Hao.1.png

Didi.Rojas.1.PNG

Esteban.Diacono.1.png

Thanks to the creative minds behind the project, we get to see how the Ace sneakers serve as a blank canvas for their imagination.&nbsp;&nbsp;Argentinian motion graphics designer Esteban Diacono gave an unsettling experience through his work, while Hong Kong-based 3D animator Daniel Lam served up&nbsp;hypnotic and playful visuals.&nbsp;New York&#39;s&nbsp;Didi Rojas and&nbsp;Japanese artist Kensuke Koike adopted a more surrealist approach in their work.

And it epitomises with ASMR connoisseur,&nbsp;Laura Lemurex,&nbsp;from Missouri, who&nbsp;creates ASMR videos through microphone brushing, scratching and touching. Her work for #24HourAce sees the sneakers being touched by a pair of manicured hands - an ultimate satisfaction ASMR&nbsp;fans.&nbsp;

Check out Gucci&rsquo;s #24HourAce project&nbsp;below:

Gucci Presents The Second Chapter Of The Ace Sneakers Featuring ASMR

L'OFFICIEL SINGAPORE — Dec 2025-Jan 2026

L'OFFICIEL SINGAPORE — November 2025

L’OFFICIEL SINGAPORE — October 2025

L’OFFICIEL SINGAPORE — September 2025

L’OFFICIEL SINGAPORE — August 2025

L'OFFICIEL SINGAPORE June-July 2025

L'OFFICIEL SINGAPORE — May 2025

L'OFFICIEL SINGAPORE — April 2025

L'OFFICIEL SINGAPORE — March 2025

L'OFFICIEL SINGAPORE — February 2025

Gucci Presents The Second Chapter Of The Ace Sneakers Featuring ASMR

Tags

Related Articles

Fashion

Channel Retro Summer Vibes with the Gucci Visor

Fashion

All the Latest Gucci #MustHave Accessories From Cruise 2020

Fashion

The Golden Era Of Fashion As Told By #GucciPrêtÀPorter

Recommended posts for you

Fashion

Every Show-Stopping Celebrity Red Carpet Look from the Golden Globes 2026

Watches & Jewellery

The Best Art Deco-Inspired Diamond Jewellery Pieces

Culture

Your Complete List of 2026 Golden Globe Winners

Fashion

All the Clothes and Accessories for Year of the Horse 2026

Culture

'Emily in Paris' Renewed for Season 6 as the Netflix Hit Expands Beyond Paris

Fashion

Blackpink’s Jisoo Stars in Tommy Hilfiger’s Lunar New Year 2026 Campaign

Fashion

Shin Min-A Becomes Louis Vuitton’s Ambassador: A Look at Her Style

Fashion

Jonathan Anderson’s First Dior Campaign Signals a Shift Towards Style as Identity