Gucci introduces its Valentine&rsquo;s Day collection through its digital fairytale love story.&nbsp;

Gucci is all about heartwarming love stories. To celebrate the season of love, the Italian Luxury House partnered with Los Angeles based visual artist, Ariana Papademetropoulos, to create a limited edition zine called 'A Love Story Presented by Gucci'.

Known for exploring the psychological effects of interiors and domestic spaces, Anna Papademetropoulos depicts dream-like hyperreal scenes, capturing the feeling of awakening from a vivid dream. Taking the format of a low-tech graphic novella, both with a digital and print version, the story follows a tiny dainty fairy, played by Ariana herself, as she searches for a love of her own size. 
As we discover this enchanted but elusive world, the powerful storytelling expresses values and ideals that serve as a reminder that love conquers all differences, as perfectly depicted by the fairy&rsquo;s affairs of the heart.&nbsp;

Though they are not the stars of the story, Gucci&rsquo;s Valentine Day 2022 collection, designed by Alessandro Michele, is also introduced throughout the fairytale love story. Naturally, love takes centre stage across the collection featuring geometrical and multi-faceted heart-shaped chain bags and some recalling classic popcorn cartons. 
All bags are marked with the word &ldquo;LOVE&rdquo; printed atop. In addition, Ace sneakers, slide sandals and silk scarves with GG monogram canvas are showcased throughout the zine.&nbsp;

Introducing Gucci's Digital Story of Love

L'OFFICIEL SINGAPORE — November 2024

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Introducing Gucci's Digital Story of Love

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