H&amp;M unveiled its Fall/Winter 2025 collection in Manila with a star-studded regional debut, blending &rsquo;70s glamour, &rsquo;90s rebellion and Brit Pop energy into a modern wardrobe of heritage, sophistication and edge.

H&amp;M staged a landmark moment on 19 September, hosting its first ever regional fashion event in Manila to unveil the Fall/Winter 2025 collection. Following its Southeast Asian debut in Singapore earlier this year, the brand set the Philippine capital alight with a night of style, star power and seasonal reinvention.
The event came hot on the heels of H&amp;M&rsquo;s striking showcase at London Fashion Week, where the FW25 collection was introduced at 180 The Strand to global acclaim. In Manila, the spotlight shifted to Southeast Asia, drawing a constellation of regional names including South Korean actor Jung Jinyoung and Filipino star Catriona Gray. Both, along with a host of stylish KOLs, took to the celebration in standout looks from Chapter 1, Studio FW25 and Atelier FW25, each interpreting the pieces with individuality and flair.

Two Chapters, Two Worlds

For FW25, H&amp;M divides the season into two chapters. Chapter 1 &ndash; Salvage Heritage leans into the nostalgia of the &rsquo;70s and the rebellious grit of the &rsquo;90s. The result is daywear that bridges cultural memory and modern spirit, fusing argyles, plaids and checks with Brit Pop energy. Earthy browns, burgundies and grounded neutrals provide a foundation for jolts of red and blue, capturing the restless pulse of London&rsquo;s subcultures.

Chapter 2 &ndash; Mysterious Future shifts gear into the evening. Here, elegance is charged with a gothic undercurrent: sharp tailoring, fur and leather outerwear, and lace-trimmed dresses that blur the boundary between day and night. Details amplify the mood &mdash; sheer pleated skirts edged with embellishments, fur-accented kitten heels and sleek leather gloves fastened with zips &mdash; creating a wardrobe that&rsquo;s both sensual and uncompromising.

Courtesy of H&M

At H&amp;M, the beauty of fashion is accessible to all. Alongside this ethos, the brand expands its universe with H&amp;M Studio and the recently launched H&amp;M Atelier, now unveiling its FW25 collection.

Studio &amp; Atelier: Directional and Refined

H&amp;M Studio, the house&rsquo;s most directional line, pushes further this Fall. Inspired by Brutalist aesthetics, the collection explores raw contrasts with a bold confidence. Masculine tailoring meets sequinned pencil skirts, while tailored denim sets nod to utilitarian ease. The palette &mdash; browns, rusts, navy and black &mdash; is cut with striking flashes of red, pink and sky blue, underscoring a sense of power and possibility.

Meanwhile, H&amp;M Atelier continues its exploration of elevated menswear. Subtle yet assured, the line reimagines essentials with unexpected materials and tactile finishes. Its quiet refinement provides a counterpart to Studio&rsquo;s bold experimentation, ensuring FW25 speaks to both ends of the spectrum.

Manila Marks a Regional First

Jung Jinyoung. (Courtesy of H&M)

Catriona Gray. (Courtesy of H&M)

More than a showcase, Manila&rsquo;s celebration cemented H&amp;M&rsquo;s intent to ground global fashion narratives within regional energy. The collection&rsquo;s mix of nostalgia, rebellion and refinement resonated strongly in a city where heritage and modernity co-exist in everyday life.
FW25 builds on the layering of eras first introduced in Spring/Summer, but this time the focus turns to Britain &mdash; its patterns, moods and cultural references reworked for a modern wardrobe. It&rsquo;s a collection that thrives on contradiction: glamour against grit, refinement against rebellion, heritage against futurism.
H&amp;M&rsquo;s Fall/Winter 2025 is not just a seasonal offering. It is a reminder that fashion, at its best, is a dialogue between past and future &mdash; one made richer when told through diverse stages like Manila.

Visit <a href="https://www2.hm.com/en_sg/index.html" target="_blank" rel="noopener">hm.com</a> to find out more.

Jung Jinyoung & Regional Stars Celebrate H&M’s Fall/Winter 2025 Collection in Manila

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