After all, when Gentle Monster says bold, it&rsquo;s not just about design. It&rsquo;s about how you wear it!

When <a href="https://www.lofficielsingapore.com/fashion/gentle-monster-unveils-revamped-duplex-store-marina-bay-sands-seveteen-kim-mingyu-fashion-news" title="SEVENTEEN's Mingyu Celebrates Gentle Monster's Revamped Duplex Boutique at MBS" target="_blank" rel="noopener">Gentle Monster</a> says &ldquo;bold,&rdquo; they don&rsquo;t whisper it &ndash; they carve it into metal, sculpt it in acetate, and adorn the faces of some of the world&rsquo;s most magnetic stars. The South Korean eyewear powerhouse has returned with its 2025 BOLD Collection, and as ever, it&rsquo;s not just about frames &ndash; it&rsquo;s about an entire mood, an attitude, a redefinition of what eyewear can be.

Always More Than Just Sunglasses

Since its inception, <a href="https://www.lofficielsingapore.com/fashion/gentle-monster-pocket-2025-collection-bratz-collaboration-aespa-karina-fashion-news" title="Gentle Monster Introduces the Pocket 2025 Collection Starring KARINA" target="_blank" rel="noopener">Gentle Monster</a> has never played it safe. The brand made its name by turning eyewear into art objects, while simultaneously reinventing the way we shop for them. Their stores are legendary &ndash; more like surrealist installations than boutiques &ndash; with futuristic sculptures, kinetic displays, and immersive set pieces that blur the line between gallery and retail space. Shopping there is less &ldquo;running errands,&rdquo; more &ldquo;falling down a rabbit hole into a parallel universe.&rdquo;
That same experimental spirit threads through their campaigns, where fashion, art, and performance collide. For 2025, the brand has gone one step further &ndash; perhaps its boldest leap yet.

Futurism Reframed

At the heart of the new collection is a design language that&rsquo;s fearless yet refined. The standout feature? An architectural bridge detail inspired by the shape of a shield &ndash; futuristic, cyberpunk, yet undeniably chic. This design strips away the traditional nose pad, lending the frames a strikingly clean silhouette that feels like a statement about the future of eyewear itself.
The metal frame designs play with contrasts: feather-light lenses balanced against a sculptural, almost industrial bridge. The acetate models, meanwhile, are thicker and punchier, with exaggerated front volumes and aerodynamic symbols etched into the design &ndash; touches that give them an almost kinetic energy, as if they&rsquo;re in motion even when you&rsquo;re standing still.

Tilda Swinton Brings the Vision to Life

Of course, no <a href="https://www.lofficielsingapore.com/fashion/see-how-tontawan-win-metawin-thai-ccelebrities-style-gentle-monster-jewellery-collection-fashion" title="Here's How Thai Stars Style The New Gentle Monster Jewelry Collection" target="_blank" rel="noopener">Gentle Monster</a> launch is complete without an equally daring campaign. Enter Tilda Swinton &ndash; the perennial muse for all things avant-garde. In the official BOLD Collection film, she drifts through HAUS NOWHERE Seoul, a space transformed into a liminal dreamscape where the physical and virtual blur. The visuals are paired with pulsating, futuristic soundscapes that echo the eyewear&rsquo;s experimental DNA. Swinton, with her trademark magnetism, doesn&rsquo;t just wear the frames &ndash; she becomes their embodiment: androgynous, otherworldly, untouchably cool.

How Celebrities Are Styling the Collection

But bold design is only half the story. The other half is how people actually wear it &ndash; and Gentle Monster has already found fans among some of the most style-savvy celebrities in Asia and beyond.

Instagram/@chen_rcj

Thai actor Joong Archen went full editorial with his look, leaning into the collection&rsquo;s avant-garde energy. His styling turned the eyewear into something sculptural, almost costume-like &ndash; a perfect match for Gentle Monster&rsquo;s high-concept DNA. It&rsquo;s the kind of styling that screams runway ready, making the frames the focal point rather than an accessory.

Instagram/@yong.lixx

On the other end of the spectrum, Felix from Stray Kids proved the BOLD Collection isn&rsquo;t just for glossy fashion shoots. Pairing his frames with a casual adidas tracksuit, he demonstrated how seamlessly the eyewear slips into streetwear. His look was pared back, relaxed, and incredibly wearable &ndash; proof that Gentle Monster&rsquo;s boldness doesn&rsquo;t mean impracticality.

Here’s How Celebs Are Styling Gentle Monster’s 2025 BOLD Collection

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