To celebrate the announcement, Coach has launched a limited edition Signature Charlie bag specially customized by the Japanese model.

Move over, Selena Gomez. Coach&nbsp;has just named&nbsp;Kiko Mizuhara&nbsp;as its new ambassador, making the model-slash-actress&nbsp;the first Japanese face of the luxury leather goods brand. With her recognizable bob, pixie-like&nbsp;features and distinctive&nbsp;style that mixes&nbsp;girly miniskirts and dresses&nbsp;with 90&#39;s athleisure staples, Kiko&nbsp;has been&nbsp;a fixture of Tokyo&#39;s fashion scene for quite a while&nbsp;now. It was only a matter of time before the 27-year-old brought her status to an international level.&nbsp;

“I am so excited to join the Coach family. I love the cool, optimistic spirit of the brand and cannot wait for my fans to connect with Coach in a more intimate way through our partnership.” - Kiko Mizuhara

To celebrate the announcement, Coach has launched a limited edition&nbsp;Signature Charlie bag&nbsp;specially customized&nbsp;by Kiko&nbsp;using the Coach Create personalization service. Inspired by the galaxy, Kiko&#39;s design of the Charlie Carryall features&nbsp;leather tea roses and semi-precious stones around a moon souvenir pin.&nbsp;The bag will be available in select Coach stores in Japan for a limited time.

That&#39;s not all: Kiko&#39;s new partnership with Coach includes&nbsp;a special project with Coach Creative Director Stuart Vevers that has yet to be revealed.&nbsp;The model is also slated to front&nbsp;the brand&#39;s upcoming&nbsp;Fall 2018 campaign next month.

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Images courtesy of Coach.

Kiko Mizuhara is the New Face of Coach

L’OFFICIEL SINGAPORE — September 2025

L’OFFICIEL SINGAPORE — August 2025

Kiko Mizuhara is the New Face of Coach

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