“I’ve always loved Adidas and it’s exciting now being part of the Originals family, especially for Falcon.” 

In 1997, the Adidas Originals Falcon Dorf runner was born&mdash;and so was one of the most famous (<a href="https://www.forbes.com/sites/forbesdigitalcovers/2018/07/11/how-20-year-old-kylie-jenner-built-a-900-million-fortune-in-less-than-3-years/" target="_blank">and richest</a>) millennials&nbsp;on earth, Kylie Jenner.&nbsp;

Adidas has reissued the Falcon shoe in a campaign featuring the young Kardashian, which pays &quot;homage to the attitude of the time; strong creatives who shifted boundaries and paved the path for future rebels to walk forthwith.&quot; While Kylie might not meet the traditional label of a rebel, she has without a doubt completely transformed the beauty market and has torn down the boundaries of what it means to be an influencer. Of course, this isn&#39;t her first footwear collaboration. Much to <a href="https://www.usmagazine.com/celebrity-news/news/kanye-west-rips-kylie-jenners-puma-deal-read-his-tweets-w163967/" target="_blank">Kanye&#39;s displeasure</a>, Kylie was the face of a Puma sneaker campaign.&nbsp;

The shoe&#39;s maximalist design runs&nbsp;in a grey, pink, black, and blue colorway. Kylie also commented on the collaboration;&nbsp;&ldquo;I&rsquo;ve always loved Adidas and it&rsquo;s exciting now being part of the Originals family, especially for Falcon.&rdquo;&nbsp;

See more behind the scenes images below.&nbsp;

The new Adidas Falcon will be launching&nbsp;on 6 September in adidas Originals stores, select retailers and on <a href="http://www.adidas.com/falcon">adidas.com/falcon</a>.

A Behind the Scenes Look at Kylie Jenner's Adidas Originals Campaign

L’OFFICIEL SINGAPORE — September 2025

L’OFFICIEL SINGAPORE — August 2025

L'OFFICIEL SINGAPORE June-July 2025

A Behind the Scenes Look at Kylie Jenner's Adidas Originals Campaign

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