The Maison channels the energy and freedom of its iconic horse emblem through a playful in-store experience at its ION Orchard and Paragon boutiques.

If you fancy a festive outing this weekend, make your way to <a href="https://www.lofficielsingapore.com/fashion/style-bread-and-butter-the-longchamp-epure-bag" target="_blank" rel="noopener">Longchamp&rsquo;s</a> ION Orchard or Paragon boutique for a galloping in-store experience dedicated to the <a href="https://www.lofficielsingapore.com/fashion/blackpink-jisoo-stars-in-tommy-hilfiger-lunar-new-year-2026-campaign-fashion-celebrity" target="_blank" rel="noopener">Year of the Horse</a>. At the heart of this pop-in stands the Maison&rsquo;s iconic horse emblem, a motif synonymous with energy, freedom and a spirited joie de vivre that has defined the House since 1948.

Inspired by the playful atmosphere of traditional fairs, the immersive pop-in promises a fun time with whimsical installations and interactive moments. Anchoring the space is a mechanical horse and photo booth installation, channelling the &lsquo;Riding the Spring Breeze&rsquo; campaign. Elsewhere, lucky scratchcards and collectible coins add a sense of theatre, designed to spark curiosity and moments of good fortune.

The pop-in also spotlights Longchamp&rsquo;s Lunar New Year 2026 capsule collection, which pays tribute to the horse through auspicious red hues and equestrian details. The headliner is, of course, the iconic Le Roseau, reimagined for the festive season with a subtly refreshed silhouette and a new knot detail on its signature bamboo clasp. Complementing the hero bag are small leather goods and accessories, like a silk ribbon with a horse-rider print and a soft horse keyring, conceived as contemporary talismans to carry into the new year.

Together, the pop-in and capsule collection present Longchamp&rsquo;s vision of Lunar New Year as a time of renewal and optimism. Running until 19 February, this spirited celebration offers every reason to saddle up and step into the festive season in style.

Longchamp’s Lunar New Year 2026 Pop-In Captures the Spirit of the Season

L'OFFICIEL SINGAPORE — February 2026

L'OFFICIEL SINGAPORE — Dec 2025-Jan 2026

Longchamp’s Lunar New Year 2026 Pop-In Captures the Spirit of the Season

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