The Maison's signature Keepall and Apollo bags get a sporty makeover for the football season.

Football fanatic or not, you can&#39;t ignore the fact that the 2018 FIFA World Cup is upon us &mdash; even less so now&nbsp;that Louis Vuitton has released an exclusive new collection to mark the occasion.&nbsp;After its participation in the last two World Cups in South Africa and Brazil, the Maison is sticking to tradition and celebrating this year&#39;s tournament in Russia with the&nbsp;Louis Vuitton 2018 FIFA World Cup Russia&trade; Official Licensed Product Collection.&nbsp;

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The collection features new versions of the Maison&#39;s signature Keepall bags,&nbsp;Apollo backpacks and Pochette wallets&nbsp;in&nbsp;Epi leather, this time&nbsp;embossed with a unique football-inspired design. Sporting new hues such as red and blue, the Keepall bags can also be customized with the colours of the flag&nbsp;of your (or your loved one&#39;s)&nbsp;favourite team. Now that&#39;s what we call team spirit.

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That&#39;s not all: you can match your Keepall bag&nbsp;with one of the collection&#39;s selection of name tags, each&nbsp;resembling&nbsp;a flag from&nbsp;the tournament&#39;s&nbsp;participating countries such as Japan, France and Spain. Alternatively,&nbsp;show off your love for Louis Vuitton&nbsp;with the simpler name tags bearing the brand&#39;s initials like a team badge.

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See all the new pieces from the collection in the gallery below:

The Louis Vuitton 2018 FIFA World Cup Russia&trade; Official Licensed Product Collection&nbsp;is now available in stores.

Louis Vuitton Kicks Off the 2018 World Cup with an Exclusive Collection

L'OFFICIEL SINGAPORE — Dec 2025-Jan 2026

L'OFFICIEL SINGAPORE — November 2025

L’OFFICIEL SINGAPORE — October 2025

Louis Vuitton Kicks Off the 2018 World Cup with an Exclusive Collection

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