To celebrate the commercial launch of Virgil Abloh's debut menswear collection, the brand's New York and Los Angeles stores will have a rainbow appearance for Spring 2019.

When Virgil Abloh made his menswear debut at <a href="https://www.lofficielusa.com/men/virgil-abloh-louis-vuitton-mens-spring-2019" target="_blank">Louis Vuitton</a> in June 2018, it was a boundary-breaking moment. As he is the brand&#39;s first black creative director and has built a major streetwear reputation through&nbsp;Off-White, the world was waiting for a revolutionary show, and the designer did not disappoint: the event was a&nbsp;Wizard of Oz-inspired moment featuring a rainbow runway, hyperchromatic looks, floral prints, and silhouettes of the film&#39;s&nbsp;iconic characters. To revive the celebration of Abloh&#39;s dream come true as it finally hits the market, Louis Vuitton has unveiled new window displays to pay tribute.

The special windows are at flagships on New York&#39;s Fifth Avenue and Rodeo Drive in Los Angeles, and they each feature&nbsp;technicolor skies, fields of flowers, and the yellow brick road. While the entire display is visually captivating, the oversized sculptures are most likely to stop passers-by in their tracks. These figures, which feature fitting technicolor hues, actually&nbsp;stand&nbsp;inside the store, but they create&nbsp;an optical illusion that extends to&nbsp;the street and throughout the store.

The combined effect is a display design that looks to the future just as much as Abloh does in his new position. The technicolor optical illusions are sure to make for a popular photo attraction, and visitors who venture in can marvel at the new collection, which in addition to being just as colorful, marks an important new direction for the historic&nbsp;brand. These new windows are a sign of a colorful 2019, both on your Instagram feeds starting now and in street style during the many fast-approaching fashion week events.

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Louis Vuitton's Windows Follow the Yellow Brick Road

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Louis Vuitton's Windows Follow the Yellow Brick Road

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