Mon Coeur is Max Mara's invitation to transport us to our favourite summer destinations with vibrant colours and accessories that evoke that cool vacation atmosphere.&nbsp;&nbsp;

This summer, Max Mara is taking us to our happy place &ndash; a place in our hearts where memories of sun-filled and carefree getaways, bright mornings and soft summer evenings live.&nbsp;
Max Mara Mon Coeur brings a little bit of sun-kissed summer enchantment to all its boutiques with a special capsule collection of clothing and accessories. A collection of vibrant colours that celebrate every nuance of summer destinations that we hold close to our hearts. Shirt jackets with deckchair stripes, gelato coloured cotton and candy-striped knits all echo the emblems that make up a summer day scenery. A #MaxMaraGram printed trench; cool denim work shirts and patch pocket skirts step up to create the core of a perfect summer wardrobe that maintains a utilitarian workwear feel.&nbsp;

The lineup is completed with the ultimate summer accessories, roomy tote bags and a brand new collection of Max Mara Mon Coeur SS22 sunglasses. Distinguished by their oversized geometric frames, their metal structures cut an elegant yet comfortable silhouette, trimmed by sophisticated and innovative details. Manufactured by Marcolin for Max Mara in a limited edition run, they display an iconic jewel detail that decorate the temples, while the lenses feature gradient shading and the distinctive hues of the end tips emphasise the elegance of the eyewear.

To highlight and elevate your visit, discover a fully interactive in-store experience with digital postcards that invite you to conjure up your perfect summer day with a zippy scooter, a glamorous sailing boat, and the cutest camper van you ever imagined for your dream summer road trip.&nbsp;
The Max Mara Mon Coeur capsule collection will be available for purchase this month in Max Mara boutiques, pop-ups dedicated to the Mon Coeur project and in select eyewear shops.

Max Mara's Capsule Collection Takes Us to Our Summer Happy Place

L'OFFICIEL SINGAPORE — November 2024

L’OFFICIEL SINGAPORE — October 2024

L’OFFICIEL SINGAPORE — September 2024

Max Mara's Capsule Collection Takes Us to Our Summer Happy Place

Tags

Recommended posts for you

Fashion

Cover Story: Baifern is Going Full Speed in Life

Fashion

Ariana Grande Takes You to A Glamorous Holiday Party with Swarovski

Fashion

Cover Story: Enter the Enchanted Woods with Actress, Kim Min-ha

Fashion

All The Highlights from the CFDA Fashion Awards 2024

Fashion

Seek Ultra-Chic, Trendy Inspiration From Pop Culture For Your 2024 Halloween Costume

Culture

10 Best Popular K-Drama Filming Locations To Visit in South Korea

Watches & Jewellery

Bali at Sunrise in Harry Winston's Majestic Escapes Collection

Fashion

10 Best Fashion Trends From The Spring/Summer 2025 Runways