Dubbed Treasure Island, the label’s festive project includes an immersive, interactive virtual experience and a bounty of stylish gifts — courtesy of Max the Teddy

Yes, it will be a while more before we can safely satisfy our wanderlust, but in the meantime, there&rsquo;s always the option of embarking on a vicarious adventure to scratch that travel itch. And as the holiday season approaches, Max Mara is offering up just that sort of escapist thrill with a festive digital initiative, dubbed Treasure Island.

Imagining its adorable mascot, Max the Teddy, and his merry band of sailors on a treasure-hunting voyage over the seven seas in quest of hidden high-fashion riches, the Italian house invites one and all to join the crew on this virtual oceanic expedition via an immersive, interactive experience on <a href="https://world.maxmara.com/editorial/treasure-island-gifts">its website</a>, enriched by a dedicated <a href="https://instagram.com/maxmara">Instagram</a> filter as well as 3D animations and themed wallpapers across its social media platforms. &nbsp;

Tapping into the same vein as Max Mara&rsquo;s <a href="https://www.lofficielsingapore.com/fashion/into-the-wild-blue-yonder-max-mara-heads-out-to-sea-for-fall-2020">maritime-inspired Fall/Winter 2020 collection</a>, the treasure trove of yuletide delights awaiting discovery comprises exclusive apparel infused with a nautical theme &mdash;&nbsp;marini&egrave;re-striped knits, graphic t-shirts emblazoned with compass rose motifs, cashmere capes and more &mdash;&nbsp;along with special-edition extras that pay homage to the label&rsquo;s much-coveted icon, the quintessential Teddy Bear coat.

Debuted on the runway in 2013, but based on an archival &rsquo;80s model, this impossibly plush, timelessly chic design is a firm favourite of countless fashion aficionados, including <a href="https://www.lofficielsingapore.com/fashion/rosie-coloured-glasses-rosie-huntington-whiteley-on-jimmy-choo-and-self-love">Rosie Huntington-Whiteley</a>, <a href="https://www.lofficielsingapore.com/fashion/hailey-bieber-copies-katie-holmes-39-bold-bra-trend">Hailey Bieber</a>, <a href="https://www.lofficielsingapore.com/fashion/reduce-reuse-and-recycle-here-is-katie-holmes-s-new-style-mantra">Katie Holmes</a>, <a href="https://www.lofficielsingapore.com/Culture/ryan-reynolds-and-blake-lively-make-millionaire-donation-to-anti-racism-protesters">Blake Lively</a> and <a href="https://www.lofficielsingapore.com/fashion/style-inspiration-julia-roberts-all-the-looks-to-copy">Julia Roberts</a>. Now, Max Mara introduces a slew of endearing accessories to the Teddy Bear family, such as &ldquo;camera case&rdquo; bags, shopper totes, belt bags, zip clutches, busby and aviator hats, mitten gloves, fringed stoles, clip-on bag charms and even fuzzy thermal bottles, all crafted from that signature, soft blend of silk, wool and alpaca (no teddies harmed in the making) in three colours: white, geranium red, and of course, <a href="https://www.lofficielsingapore.com/fashion/to-the-max-ian-griffiths-on-max-mara-s-spring-summer-2020-collection">camel</a>.

If you can&rsquo;t do without a classic Max Mara coat, the Treasure Island series also encompasses <a href="https://www.lofficielsingapore.com/fashion/the-max-mara-teddy-bear-vest-is-here">the brand-new Teddy gilet</a> from the <a href="https://www.lofficielsingapore.com/fashion/max-mara-explores-reason-romance-and-royalty-with-its-resort-2021-collection">upcoming Resort 2021 collection</a>, featuring two-toned sailing stripes and a lining of monogrammed jacquard satin, in addition to the staple style in five different shades. Whichever you choose, it&rsquo;ll be a surefire holiday gift for your loved one &mdash;&nbsp;or yourself.

&nbsp;

Head to <a href="https://world.maxmara.com/editorial/treasure-island-gifts">maxmara.com</a> to find out more

Max Mara Embarks On A Treasure-Filled Nautical Adventure For The Holiday Season

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