The streets of Florence are transformed in the Italian maison&rsquo;s heritage-meets-contemporary campaign.

Almost 100 years ago in 1927, luxury fashion house <a href="https://www.lofficielsingapore.com/fashion/ferragamo-womens-mens-spring-summer-2024-collection-milan-fashion-week-every-look" title="A Fusion of Italian Tailoring and Artistic Exploration: Ferragamo Spring/Summer 2024" target="_blank" rel="noopener">Ferragamo</a> planted its roots in Florence, Italy. Even in 2023, the metropolitan city is still the heart and soul of the brand, so it&rsquo;s no surprise that Ferragamo&rsquo;s holiday campaign this year is a tribute to a city imbued with historic significance.
With the holiday campaign, <a href="https://www.lofficielsingapore.com/fashion/ferragamo-fall-winter-2023-fashion-campaign-new-renaissance-tyler-mitchell" title="Ferragamo Releases New Renaissance Campaign for Fall/Winter 2023" target="_blank" rel="noopener">Ferragamo</a> taps into the two narratives that weave themselves into the maison&rsquo;s DNA. The campaign images juxtapose two generations of creative vision, to create one whole modern Ferragamo picture. Italian fine artist Paolo Ventura turned photographs of iconic Florence sights into paintings. The Basilica of Santa Maria Novella, the Fountain of Neptune and the Palazzo Vecchio are doused in a dreamlike mood. Brazilian photographer Rafael Pavarotti lensed the members of the Ferragamo community, rooted in Ferragamo&rsquo;s distinct energy.

This campaign is a merging of worlds &ndash; the traditional with the contemporary, heritage with modernity, the classic with the whimsical. Perhaps most importantly, <a href="https://www.lofficielsingapore.com/fashion/meet-the-new-hug-bag-by-ferragamo" title="Meet the New Hug Bag by Ferragamo" target="_blank" rel="noopener">Ferragamo</a>&rsquo;s holiday campaign encapsulates the legacy of Salvatore Ferragamo, as the founding creative behind the luxury brand, and the modern vision of Maximilian Davis, the Creative Director currently at the helm of the house.

True to the legacy of the brand&rsquo;s founder, the holiday campaign shows off signature shoes from Ferragamo, including the Gancini <a href="https://www.lofficielsingapore.com/fashion/best-loafers-accesories-shoe-fashion-trend-shopping-prada-gucci-margiela" title="11 Versatile &amp; Chic Loafers to Dress Up Any Casual Look" target="_blank" rel="noopener">loafers</a> and slip-ons finished with a cut-out detail. The Fiamma shoulder bag and <a href="https://www.lofficielsingapore.com/fashion/meet-the-new-hug-bag-by-ferragamo" title="Meet the New Hug Bag by Ferragamo" target="_blank" rel="noopener">Hug bag</a> also accompany the ready-to-wear pieces from the Holiday selection. Apres-ski looks, <a href="https://www.lofficielsingapore.com/fashion/denim-maxi-long-skirts-runway-trends-celebrities-street-style-fashion-shopping" title="Denim Maxi Skirts Are Your Must-Have Summer Street Style Staple" target="_blank" rel="noopener">denim pieces</a> and smart, tailored silhouettes form the body of this Florence daydream. Buttery scarves and small leather goods from Ferragamo also join the collection, just in time for the festive gifting season.
Check out the holiday campaign images below:

Wander into a Modern Renaissance with Ferragamo’s 2023 Holiday Campaign

Tags

Related Articles

Fashion

Ferragamo Releases New Renaissance Campaign for Fall/Winter 2023

Fashion

Salvatore Ferragamo Welcomes Red Velvet’s SEULGI to the Family

Fashion

Your First Look at Miu Miu's Adorably Chic Holiday 2023 Collection

Recommended posts for you

Fashion

BLACKPINK's Jennie's Best Airport Fashion Moments So Far

Fashion

The Dior Caro Backpack: A Modern Icon in the Making

Fashion

Cover Story: Baifern is Going Full Speed in Life

Fashion

Ariana Grande Takes You to A Glamorous Holiday Party with Swarovski

Fashion

Cover Story: Enter the Enchanted Woods with Actress, Kim Min-ha

Fashion

All The Highlights from the CFDA Fashion Awards 2024

Fashion

Seek Ultra-Chic, Trendy Inspiration From Pop Culture For Your 2024 Halloween Costume

Culture

10 Best Popular K-Drama Filming Locations To Visit in South Korea