With their iconic group name, it was a only matter of time before we saw the girls working with Levi's.

2023 is truly the year of Levi's. Shortly after launching its <a href="https://www.lofficielmalaysia.com/fashion/the-greatest-story-worn-celebrates-150-years-of-levi-s-501-jeans">Greatest Story Ever Worn campaign</a>, the iconic denim house announced that global phenomenon and rising K-Pop girl group NewJeans is its new global ambassador.
Continuing its year-long celebration of the 150th anniversary of the Levi's 501&reg;jeans, this collaboration with NewJeans will bring new excitement and hype to the Levi's brand, where it will include a new campaign featuring the brand as well as concerts and appearances.

An all-girl group with five members MINJI, HANNI, DANIELLE, HAERIN, and HYEIN, NewJeans has set a new bar in the K-Pop industry as the leading monster rookies of today.
Capturing the hearts of Gen MZs with their eclectic music, unique visuals, and Y2K-inspired fashion styles, NewJeans aspires to be timeless icons of a new era, like jeans, that people never become tired of putting on, especially the legendary icon Levi&rsquo;s&nbsp;501&reg;&nbsp;Originals.&nbsp;
For their debut as Levi's ambassadors, Levi&rsquo;s&nbsp;is set to launch a brand campaign featuring NewJeans and the brand's&nbsp;Spring/Summer 2023 collection.&nbsp;Throughout the year, NewJeans will continue to celebrate the 150th anniversary of Levi&rsquo;s&reg;&nbsp;501&reg;&nbsp;jeans and will represent the brand as a global ambassador.&nbsp;

OMG, NewJeans Named Levi's Global Ambassadors

L'OFFICIEL SINGAPORE — November 2024

L’OFFICIEL SINGAPORE — October 2024

L’OFFICIEL SINGAPORE — September 2024

OMG, NewJeans Named Levi's Global Ambassadors

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