The multi-hyphenate brings her positive energy to the Japanese label’s new campaign, which aims to create awareness of the world we live in and must take care of 

Musician, artist, activist, talk show panelist, model, actress&hellip; Is there anything Willow Smith can&rsquo;t do? Apparently not, because the multi-hyphenate has just added another achievement to her lengthy r&eacute;sum&eacute; &mdash;&nbsp;the brand ambassador of <a href="https://www.lofficielsingapore.com/fashion/onitsuka-tiger-goes-kitschy-and-colourful-with-its-history-graphic-pack-collection">Onitsuka Tiger</a>. Smith stars in the Japanese label&rsquo;s latest campaign, where she shows off looks from the Fall/Winter 2020 collection against a haunting desert landscape (lensed prior to the COVID-19 outbreak).

1.jpg

2.jpg

The youngest daughter of Will and Jada Pinkett Smith, Willow is no stranger to the fashion world. Not only is she signed to the same modelling agency as <a href="https://www.lofficielsingapore.com/fashion/kendall-jenner-shares-what-gets-her-through-fashion-month">Kendall Jenner</a> and Adut Akech, she has also <a href="https://www.lofficielsingapore.com/fashion/best-dressed-celebrity-looks-louis-vuitton-fall-winter-2019-show-paris-fashion-week">sat front row</a> at fashion week, walked the <a href="https://www.lofficielsingapore.com/fashion/the-15-most-iconic-met-gala-looks-ever">Met Gala</a> red carpet as one of its youngest attendees, and carved her own path with her delightfully off-kilter sense of style.

Surrounded by nature in the new campaign, which aims to foster awareness of the world we live in and must take care of, Smith appears to be in her element. &ldquo;I immediately connected with Onitsuka Tiger&rsquo;s vision for their new campaign,&rdquo; she says. &ldquo;I loved that we were able to align both of our energies and create something that promotes a positive existence in this world.&rdquo;

Exploring the intersection between fashion, pop art, and sportswear, Smith dons pieces such as a multi-coloured, oversized t-shirt with matching chunky sneakers and crew socks; a cargo jacket and trousers set in military green with contrasting khaki patches, layered over a black bralette; a white cable knit sweater and baggy fleece trackpants; and a utilitarian parka, paired with sheer tights in quirky animal patterns. In addition to the campaign images, Onitsuka Tiger has released an accompanying video that features Smith&rsquo;s song &lsquo;Poolside&rsquo;, off her debut album The Anxiety.

What&rsquo;s more, the label has pledged to donate a portion of the proceeds from sales of this campaign to the <a href="https://www.naacpldf.org/">NAACP Legal Defense and Educational Fund</a>, in support of the <a href="https://www.lofficielsingapore.com/fashion/these-are-the-fashion-and-beauty-brands-supporting-the-black-lives-matter-movement">Black Lives Matter movement</a>. &nbsp;

&ldquo;Willow Smith is a woman blessed with universal humanism and excellent creativity,&rdquo; says the Onitsuka Tiger team. &ldquo;In 2020 when we will enter into a brave new era for humans, we feel a strong affinity and joy as a brand for the fact that we can collaborate with someone who has both a unique perspective on society and intelligence.&rdquo;

&nbsp;

Head to <a href="https://www.onitsukatiger.com/sg/en-sg?">onitsukatiger.com</a> to find out more

Onitsuka Tiger Enlists Willow Smith As Brand Ambassador Of Its Fall/Winter 2020 Collection

Tags

Related Articles

Fashion

Eye Of The Tiger: Aisyah Aziz, Jasmine Sim, And Tabitha Nauser In Onitsuka Tiger SS2020

Fashion

If The Shu Fits: Onitsuka Tiger Joins Forces With Shu Uemura

Fashion

Onitsuka Tiger Goes Kitschy And Colourful With Its History Graphic Pack Collection

Recommended posts for you

Culture

'Wicked' Brings the Magic of Oz to the Big Screen

Fashion

A Fashion Breakdown of BTS Jin’s ‘Running Wild’ Music Video

Watches & Jewellery

Han So-hee, Alexa Chung and More Front Boucheron's 'Gates of Wonders' Campaign

Living

Discovering Switzerland: Enriching Experiences Beyond the Classroom

Watches & Jewellery

Van Cleef & Arpels' Latest High Jewellery Collection is a Treasure Trove

Fashion

Jennifer Lawrence Rocks Fall's Hottest Colour Trend in Chocolate Brown Maternity Look

Fashion

Matthieu Blazy Rumoured as Favourite to Become Chanel's Next Artistic Director

Fashion

Louis Vuitton Unveils a Magical Christmas Carousel This Holiday Season