Maria Grazia Chiuri presents the latest campaign as a powerful homage to key Dior women.

With feminism at its core, Dior Women&rsquo;s Fall 2022 campaign sends a message of strength with a female-focused tribute. The images, shot by Alice Mann, draw on the heritage of the House and transpose it for a contemporary world. Remembering the women who played vital roles in Dior&rsquo;s growth and development, the fall campaign is a letter of love to women such as Christian Dior&rsquo;s sister, Catherine Dior, and long-time muse Mizza Bricard.

Dior&rsquo;s latest campaign embellishes skirts, jackets and the distinct Dior Book Tote with a simple motto: &lsquo;L&rsquo;union fait la force&rsquo;, translating to strength through unity &ndash; Chiuri&rsquo;s battle cry in her devoted fight for feminism. 
The phrase gains significance through a coat of arms applied to different key pieces within the collection. The backbone of the collection, the uniform-inspired details allude to power in numbers. Unified by Chiuri&rsquo;s direction and Mann&rsquo;s aesthetic vision, the group portraits then elicit a silent intensity.

Powered by togetherness and camaraderie, the brand&rsquo;s rejuvenated take on formidable females is woven into the very fabric of the collection&rsquo;s key styles. Classic styles from Lady Dior, Diorcamp, Lady D-Joy and Dior Vibe get a daring makeover this season. Each piece feels emboldened with the Fall 2022 refresh.

Dior Women&rsquo;s Fall 2022 campaign is a proud recognition of the women who were instrumental in building Dior&rsquo;s success alongside Christian Dior himself. And Chiuri&rsquo;s enduring female-centric work, as the House&rsquo;s first female creative director, continues to set the standard for feminist advocacy through fashion.

Paying Tribute with Dior Women’s Fall 2022 Campaign

L'OFFICIEL SINGAPORE — November 2024

L’OFFICIEL SINGAPORE — October 2024

Paying Tribute with Dior Women’s Fall 2022 Campaign

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