The Thai actor, singer and songwriter joins Loewe as the House’s newest ambassador, bringing his curiosity and creative versatility to the brand.

Loewe has welcomed a new talent into its world. Phuwin Tangaratchawat, the Bangkok-born Thai actor and singer, becomes the House’s newest ambassador under the creative direction of Jack McCollough and Lazaro Hernandez.
Phuwin first rose to wider public attention through his leading role in Fish Upon the Sky, quickly becoming one of Thailand and Asia’s most followed young talents. Since then, his career has continued to evolve, with projects including Me and Thee further establishing his presence as an actor.
But beyond his growing fame, it is Phuwin’s curiosity that appears to have shaped his connection with <a href="https://www.lofficielsingapore.com/living/loewe-foundation-craft-prize-2026-in-singapore-national-gallery-art-celebrities-giselle-aespa" title="The Winners of and Celebrities at LOEWE FOUNDATION Craft Prize 2026 in Singapore" target="_blank" rel="noopener">Loewe</a>. Originally trained in engineering before pursuing acting, music and songwriting, he approaches each discipline as something to explore rather than a fixed identity. For Phuwin, creativity is about constant movement and discovery, without being confined to a single definition of who he is.
That spirit naturally aligns with <a href="https://www.lofficielsingapore.com/fashion/loewe-pioneers-songkran-campaign-first-luxury-fashion-industry-southeast-asia-baifern-phuwin-tay" title="Loewe’s Songkran Campaign Signals a New Era for Luxury in Southeast Asia" target="_blank" rel="noopener">Loewe</a>’s own identity, where a rich heritage of craftsmanship meets a distinctly contemporary vision. With a continued focus on precision, handwork and material experimentation, the House treats craftsmanship as both a tradition to preserve and a space for creative exploration.
This philosophy resonates strongly with Phuwin. “What I admire most about <a href="https://www.lofficielsingapore.com/living/loewe-foundation-craft-prize-2026-at-the-national-gallery-singapore" title="Loewe Foundation Craft Prize 2026 at the National Gallery Singapore" target="_blank" rel="noopener">Loewe</a> is its dedication to true craftsmanship,” he says. At a time when the fashion industry is moving at an increasingly rapid pace, he is particularly inspired by the House’s commitment to giving its creations the time and attention needed to be made by hand. That respect for process, gesture and detail also reflects his own approach to his work.
For McCollough and Hernandez, Phuwin’s ability to move effortlessly between different creative disciplines is a key part of the connection. “What struck us about Phuwin is how naturally he moves between mediums,” they say, highlighting his journey between acting and music.
Rather than treating these pursuits as separate identities, Phuwin sees them as different forms of the same creative expression. His willingness to explore new mediums and challenge his own boundaries reflects a generation increasingly comfortable moving between disciplines.
With Phuwin as its newest ambassador, Loewe continues to embrace a creative spirit shaped by curiosity, craftsmanship and the freedom to explore beyond conventional boundaries.

Courtesy of Loewe

Phuwin Tangaratchawat Named Loewe’s Newest Ambassador

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Phuwin Tangaratchawat Named Loewe’s Newest Ambassador

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