Cue elevated wardrobe staples at a more affordable price

Proenza Schouler&nbsp;is welcoming a new addition to its family. The New York-based label recently announced the debut of PSWL (Proenza Schouler White Label), an extension of its ready-to-wear collection.

Launching globally today, the PSWL collection is composed of elevated everyday wardrobe staples &ndash; denim, shirts, sweatshirts, and casual outerwear &ndash; based on references explored in past Proenza Schouler collections. The kicker? They come at a more accessible price point, ranging from $360 for printed t-shirts and sweatshirts to $1100 for outerwear.

Says Jack McCollough and Lazaro Hernandez: &quot;It has always been a goal of ours to fully develop a well-rounded and balanced collection that mixes the high-end with the everyday in a way that speaks to both many of our personal friends, and to the designer customer we&rsquo;ve developed over the years...&rdquo;

Actress and long-time friend of brand, Chlo&euml; Sevigny (left) fronts PSWL&rsquo;s debut campaign in a lookbook lensed by her photographer boyfriend, Ricky Saiz.

Proenza Schouler PSWL Chloe Sevigny 2 - LOfficiel Singapore.png

The first PSWL collection launches globally today at Proenza Schouler stores, <a href="https://www.proenzaschouler.com/sg/" target="_blank">online</a>, and Proenza Schouler Hilton Shopping Gallery tomorrow, 7 November.

&nbsp;

View the collection below.

Proenza Schouler Launches New Diffusion Line, PSWL

L'OFFICIEL SINGAPORE — November 2024

L’OFFICIEL SINGAPORE — October 2024

Proenza Schouler Launches New Diffusion Line, PSWL

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