One of the biggest global gigs for a K-pop star yet, Rosé is the new face of the French house's Fall 2020 campaign

Blackpink&rsquo;s star continues to rise. They&rsquo;ve<a href="https://www.lofficielsingapore.com/Culture/lady-gaga-and-blackpink-come-together-for-new-sour-candy-dance-track"> recently assisted Lady Gaga on the Chromatica standout track &ldquo;Sour Candy,&rdquo;</a> and most recently, kicked off their new album with a music video for their<a href="https://www.lofficielsingapore.com/Culture/blackpink-s-comeback-single-how-you-like-that-is-finally-here"> new single &ldquo;How You Like That,&rdquo;</a> which has officially made the most-viewed music video the first 24 hours, racking up 86.3 million views, according to Youtube.&nbsp;

And now, Blackpink has taken center stage with Ros&eacute; who was just yesterday announced made the face of Parisian fashion house Yves Saint Laurent.

&nbsp;In a black and white campaign video shot by photographer David Sims,&nbsp;Ros&eacute; is an image of glamour and power, dressed in Saint Laurent&rsquo;s black one-shoulder scalloped dress, with a draped short sleeve and a silk satin bow.

The new global face of Saint Laurent Fall 2020 also wears a leopard shirt and black trousers in the campaign photos, under the creative direction of Anthony Vaccarello, and&nbsp;featured prominently on their website.&nbsp;

SAINT LAURENT_FALL20_01_LR.jpg

This is not her first partnership with YSL. The singer previously made her front row debut at YSL&rsquo;s spring show last year, and their most recent show in March.

Ros&eacute; is also not the only Blackpink member with a major fashion endorsement --&nbsp;Lisa was most recently revealed as one of the stars of Celine&rsquo;s latest campaigns, shot by artistic director Hedi Slimane.&nbsp;With both&nbsp;Ros&eacute; and Lisa&nbsp;fronting worldwide campaigns, this remains as the biggest global gigs yet for a K-pop entertainer.

Rosé of Blackpink is the New Global Face of Saint Laurent 

L’OFFICIEL SINGAPORE — September 2025

L’OFFICIEL SINGAPORE — August 2025

Rosé of Blackpink is the New Global Face of Saint Laurent

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