The K-pop superstar joins Naomi Campbell, Gigi Hadid and Bella Hadid as global ambassador for the UK label.&nbsp;

London-based fashion label, Self-portrait surprised the world yesterday by announcing that Jisoo of <a href="https://www.lofficielsingapore.com/culture/blackpink-lisa-taylor-swift-eras-concert-singapore-lloud-celebrity-news-outfit-fashion" title="Blackpink's Lisa Appeared Back-stage at Taylor Swift's Concert in Singapore" target="_blank" rel="noopener">Blackpink</a> is their newest global brand ambassador, fronting their latest Spring/Summer 2024 campaign. It's certainly a partnership that not many would've guessed as it is the first time the two are working together on a global scale. It's an exciting period for Jisoo of <a href="https://www.lofficielsingapore.com/fashion/what-blackpink-wore-outfit-details-state-dinner-buckingham-palace-jennie-rose-lisa-jisoo" title="All The Details of What Blackpink Wore to the Buckingham Palace" target="_blank" rel="noopener">Blackpink</a> as she is now the boss of her <a href="https://www.lofficielsingapore.com/culture/yg-entertainment-confirms-blackpink-will-not-be-renewing-individual-contract-rose-jennie-lisa-jisoo" title="YG Entertainment Confirms that BLACKPINK Will Not be Renewing Individual Contracts" target="_blank" rel="noopener">own solo activities</a> outside of the group with the establishment of her agency, <a href="https://www.lofficielsingapore.com/culture/blackpink-jisoo-reportedly-launching-her-own-company-blissoo-kpop-celebrity-news" title="Blackpink's Jisoo Officially Launches Her Own Company, Blissoo" target="_blank" rel="noopener">Blissoo</a>. This means the idol has more freedom to take on personal projects in all realms, from film to fashion.&nbsp;&nbsp;
While <a href="https://www.lofficielsingapore.com/culture/blackpink-jisoo-lee-min-ho-ahn-hyo-seop-kick-off-filming-omniscient-readers-viewpoint-movie" title="Blackpink's Jisoo, Lee Min-ho &amp; More Kick Off Filming for 'Omniscient Reader's Viewpoint'" target="_blank" rel="noopener">Jisoo</a> is often seen in <a href="https://www.lofficielsingapore.com/fashion/blackpink-jisoo-star-lady-dior-95-22-campaign" title="Blackpink's Jisoo Stars in Dior's Lady 95.22 Campaign" target="_blank" rel="noopener">Dior</a> as the maison's global ambassador, fans have noted that she wears other designers including Self-Portrait in music videos, concerts and performances. &ldquo;We first started working with Jisoo many years ago, dressing her both on and off the stage, so having her front our campaign was a natural next step - it encapsulates the trajectory of the relationships we strive to nurture with those that we are fortunate enough to work with,&rdquo; Malaysia-born designer <a href="https://www.lofficielsingapore.com/fashion/interview-han-chong-designer-and-founder-of-self-portrait" title="Interview: Han Chong, Designer and Founder of Self-Portrait" target="_blank" rel="noopener">Han Chong</a>, Founder &amp; Creative Director of Self-portrait said in a statement, regarding the new partnership.&nbsp;

It's also noteworthy that <a href="https://www.lofficielsingapore.com/jewellery/cartier-celebrates-trinity-100th-anniversary-jisoo-jackson-wang-paul-mescal-yara-shahidi-labrinth" title="Cartier Celebrates Trinity's 100th Anniversary with Jisoo, Jackson Wang and More" target="_blank" rel="noopener">Jisoo</a> is the first musician signed to be the face of the UK label with previous representatives being models such as Naomi Campbell, Gigi Hadid and Emily Ratajkowski. &ldquo;Musicians quickly became a great source of inspiration for me as a designer &ndash; through their costumes, their chameleonic evolutions, and mesmerising performances," Han explained, "I&rsquo;ve therefore always wanted to work with an artist who could transmit the values we hold at self-portrait and who represents the women we connect with globally."
He went on to reflect on his pick of <a href="https://www.lofficielsingapore.com/culture/blinks-rejoice-blackpink-sticking-together-as-all-4-members-renews-contract-kpop-yg-entertainment" title="BLINKs Rejoice! Blackpink is Sticking Together as All 4 Members Renew Contracts" target="_blank" rel="noopener">Jisoo</a>, saying, &ldquo;Watching Jisoo&rsquo;s journey to becoming a global icon has been so inspiring not only to me, but to a legion of fans. She is a role model to so many - kind, inspiring, sensitive and a pillar of strength - I wanted her beauty, both inside and out, to be front and centre of this first series of portraits we shot together in Seoul.&rdquo; We can't wait to see what else Self-portrait and Jisoo has in store in the future!&nbsp;

Self-Portrait Announces Blackpink's Jisoo as Their Newest Face

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