Elevate your wardrobe with the beauty and effervescence of IRO's chic French aesthetic and style with 24S.&nbsp;

Let yourself indulge in the heritage and spirit of Paris fashion like a true Parisian would. As a proud member of the Louis Vuitton Mo&euml;t Hennessy group, the French luxury e-commerce platform, 24S, will bring Paris to your front door.&nbsp;

Like every well informed Parisian would know, the name 24S is taken from the historically legendary 24, Rue de S&egrave;vres, the address where one can find Le Bon March&eacute; Rive Gauche. Bought by the LVMH group in 1984, le Bon March&eacute; is one of the world&rsquo;s first department stores. 
Known for holding some of the most elite luxury brands one can think of, Le Bon March&eacute; established for itself an untouchable and solid reputation of an exclusive shopping experience. As such, the e-commerce platform, 24S, sought to embody the essence of such an iconic location and translate it into a digital experience.&nbsp;
Being the exclusive online partner to brands of the likes of Dior and Louis Vuitton, 24S will give you access to La Capitale de la Mode, and all its creative and cultural exuberance from anywhere in the world. With a selection of more than 300 fashion and beauty brands, from historical and heritage-rich luxury houses such as Chlo&eacute; and Louis Vuitton to younger designers full of promise and vigour like Jacquemus, French elegance and sophistication are at your fingertips.

Of the many luxury brands to be found on 24S, <a href="https://www.24s.com/en-us/women/brands/iro">IRO</a> is sure to deliver the true madness and romanticism of the Parisian aesthetic. Inspired by the women that crowd the charming streets of Paris, IRO was founded on a shared and strong goal of dressing the independent, effortless, confident and modern woman.&nbsp;

IRO &ndash; an anagram for the word 'Roi' (meaning &ldquo;King'' in French) &ndash; was launched in 2005 by French brothers Laurent and Arik Bitton. Motivated by the same passion and vision, they worked together to inevitably turn their name into an effortlessly cool label in less than a decade. 
The quintessentially French brand has built a simple yet strong distinctive wardrobe &ndash; defined by silhouettes &ndash; that express a confident sexiness with a tomboyish attitude, matched to a sophisticated wildness.&nbsp;

Much like the women who wear it, IRO seeks to break the conventional codes and structures of style and does not fear to play with contradictions, mixing seemingly contrary cuts and textiles. Finding an unlikely yet charming harmony in combining tight and loose fits and creating daring and aesthetically pleasing pieces made of leather twisted into print, IRO is a brand based on character and individuality.&nbsp;

Shop Like a Parisian with 24S

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