He&rsquo;s officially with the Italian fashion house.

<a href="https://www.lofficielsingapore.com/fashion/stray-kids-seungmin-is-burberry-s-latest-brand-ambassador" title="Stray Kids' Seungmin is Burberry's Latest Brand Ambassador" target="_blank" rel="noopener">Stray Kids</a>&rsquo; Lee Know is stepping into a new role, and it&rsquo;s right in step with his effortlessly cool style. The K-pop star has been announced as <a href="https://www.lofficielsingapore.com/fashion/gucci-s-gg-marmont-bag-gets-a-refresh" title="Gucci's GG Marmont Bag Gets a Cool Refresh" target="_blank" rel="noopener">Gucci</a>&rsquo;s newest global brand ambassador.
Fans had long suspected the partnership was in the works. From his standout appearance at <a href="https://www.lofficielsingapore.com/fashion/celebrities-stars-front-row-davika-lee-know-stray-kids-wang-churan-gucci-cruise-2025-london" title="All the Celebrities at the Gucci Cruise 2025 Show in London" target="_blank" rel="noopener">Gucci&rsquo;s Cruise 2025</a> show in London to recent press runs decked in the brand, Lee Know&rsquo;s affinity for <a href="https://www.lofficielsingapore.com/fashion/grab-the-gucci-73-bag" title="Grab The Gucci 73 Bag" target="_blank" rel="noopener">Gucci</a> has been no secret. He&rsquo;s become a him a front-row favorite and a style reference in his own right.

In a statement, <a href="https://www.lofficielsingapore.com/fashion/demna-leaves-balenciaga-to-join-gucci-new-artistic-director-fashion-news" title="Demna Leaves Balenciaga to be Gucci's New Artistic Director" target="_blank" rel="noopener">Gucci</a> cited his &ldquo;individuality and artistic spirit&rdquo; as a perfect match for the house&rsquo;s evolving creative vision. The artist echoed the sentiment, saying, &ldquo;Gucci is a brand that connects heritage and innovation in such a unique way. I&rsquo;m honoured to be part of their journey.&rdquo;
As global brand ambassador, Lee Know will appear in future campaigns and represent the house at events worldwide. With his unpredictable yet consistently sharp fashion sense, we&rsquo;re expecting plenty more standout Gucci moments to come.

Image courtesy of Gucci

Stray Kids’ Lee Know Is Gucci’s New Global Ambassador

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Stray Kids’ Lee Know Is Gucci’s New Global Ambassador

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