Coach's Spring 2022 'That's My Ride' campaign explores the House's legacy through a pop culture lens.

There is nothing that can replace the feeling of freedom you get from driving around with your best friends and listening to your favourite music. The Coach family understands this and seeks to encapsulate that feeling with their star-studded Spring 2022 campaign.
Calling on today&rsquo;s emblems of the pop culture scene, the campaign includes members of the Coach family such as musical artists Megan Thee Stallion and Jennifer Lopez, TikTok sensation Noah Beck, Wisdom Kay&rsquo;s crew, and model Kōki,.

The campaign celebrates the feeling of being your true self and expressing your individuality through the different methods of transportation while tapping into our collective memories with nostalgic and throwback songs. For example, we see Megan Thee Stallion trying her hand at bumper cars as 'Forget Me Nots' by Patrice Rushen plays in the background.&nbsp;

Another shot shows Noah Beck, Wisdom Kaye, Elisa Majimbo and <a href="https://www.lofficielsingapore.com/fashion/parker-kit-hill-tiktok-fashion-style-coach-spring-2022">Parker Kit Hill</a> cruising in their pink Ford Bronco catapulting us into what could be a classic '90s movie scene, reminiscent of Zoolander&rsquo;s comical gas station scene.

The campaign&rsquo;s name 'That&rsquo;s My Ride' serves as a playful way to introduce Coach&rsquo;s new Signature while spotlighting the House&rsquo;s Hitch Backpack and Field Tote in electric colours. This predicts the evolution of the House as they reveal their brand codes adapted for the younger and influential generation.&nbsp;

JLo, Megan Thee Stallion, Kōki, and More Take a Ride with Coach

L'OFFICIEL SINGAPORE — November 2024

L’OFFICIEL SINGAPORE — October 2024

JLo, Megan Thee Stallion, Kōki, and More Take a Ride with Coach

Tags

Recommended posts for you

Beauty

How to Translate the 'Clean Goth' Fashion Trend to Your Beauty Routine

Fashion

BLACKPINK's Jennie's Best Airport Fashion Moments So Far

Fashion

The Dior Caro Backpack: A Modern Icon in the Making

Fashion

Cover Story: Baifern is Going Full Speed in Life

Fashion

Ariana Grande Takes You to A Glamorous Holiday Party with Swarovski

Fashion

Cover Story: Enter the Enchanted Woods with Actress, Kim Min-ha

Fashion

All The Highlights from the CFDA Fashion Awards 2024

Fashion

Seek Ultra-Chic, Trendy Inspiration From Pop Culture For Your 2024 Halloween Costume