Releasing items at wholesale, Telfar's Live Price model proves that cool isn't synonymous with cost.

<a href="https://www.lofficielsingapore.com/fashion/the-cfda-2020-award-winners-are-the-most-diverse-cast-yet" target="_blank" rel="noopener">Telfar Clemens</a> is once again rewriting the rules of luxury fashion.&nbsp;
Since the inception of his namesake brand Telfar in 2005, the designer has epitomized the slogan, &ldquo;It&rsquo;s not for you&mdash;it&rsquo;s for everyone.&rdquo; Clemens disrupted a gatekept industry with his affordable <a href="https://www.lofficielsingapore.com/fashion/vegan-leather-sustainability-stella-mccartney" target="_blank" rel="noopener">vegan leather</a> shopping tote, affectionately dubbed the &ldquo;Bushwick <a href="https://www.lofficielsingapore.com/fashion/the-kelly-bag-birkin-hermes-fashion" target="_blank" rel="noopener">Birkin</a>.&rdquo; Being Black and queer, the designer hasn't historically fit the mold of a luxury fashion designer. Clemens' desire to forge an egalitarian definition of luxury has materialized throughout his brand's many innovations. In 2021, we tuned into Telfar TV, while last year brought us the beloved Bag Security Program. March 27 was the launch of Telfar Live Price, and it is unequivocally the brand&rsquo;s most inclusive strategy to date.

Excluding designer collaborations, Telfar apparel retails from $60 to $525&mdash;well, for now at least. On Monday, items were released at wholesale, after which prices are raising every second until they sell out. Wherever it may land, a piece's selling price will become its new retail value going forward. Based on consumer demand, this strategy does not necessarily mean items will become more expensive. In fact, with some pieces already settling around $70, it could mean quite the opposite. Selling speed dictates price, so more desirable items will sell out the quickest and subsequently be priced the lowest. Since sought-after luxury fashion usually carries the highest price tag, this is an&nbsp;unprecedented means of increasing access. &ldquo;Many brands use price as a barrier to entry,&rdquo; says Clemens. &ldquo;I never wanted that for my brand."

The Live Price Collection includes split <a href="https://www.lofficielsingapore.com/fashion/denim-guide-the-best-shoes-for-every-style-of-jeans" target="_blank" rel="noopener">jeans</a>, sweatpants, and Telfar&rsquo;s signature logoed hoodies. Clothing drops will occur weekly from now until April 24. With the brand's high-profile wearers including the likes of <a href="https://www.lofficielsingapore.com/fashion/model-off-duty-styling-sneakers-the-bella-hadid-way" target="_blank" rel="noopener">Bella Hadid</a>, <a href="https://www.lofficielsingapore.com/beauty/everything-we-know-about-selena-gomez-s-inclusive-new-beauty-brand-rare-beauty" target="_blank" rel="noopener">Selena Gomez</a>, and <a href="https://www.lofficielsingapore.com/culture/beyonce-most-grammy-awards-record-breaking-history-renaissance-winner" target="_blank" rel="noopener">Beyonc&eacute;</a>, it will now be possible for the average shopper to join their ranks. With exclusivity being the basis of luxury fashion, this is obviously quite the contradiction.&nbsp;If an item is less expensive, is it less of a luxury?&nbsp;If everyone has it, is it less cool? Clemens doesn&rsquo;t seem to think so. Quoting Telfar's press release, &ldquo;This is the future&mdash;don&rsquo;t be late.&rdquo;

How Telfar Clemens is Redefining Luxury Fashion

Tags

Related Articles

Fashion

BTS' Jungkook is Calvin Klein's Newest Global Ambassador

Fashion

LVMH Announces 2023 LVMH Prize Finalists

Hommes

Onitsuka X Nick Wooster Presents A Capsule Collection Of Street Style Staples

Recommended posts for you

Beauty

How to Translate the 'Clean Goth' Fashion Trend to Your Beauty Routine

Fashion

BLACKPINK's Jennie's Best Airport Fashion Moments So Far

Fashion

The Dior Caro Backpack: A Modern Icon in the Making

Fashion

Cover Story: Baifern is Going Full Speed in Life

Fashion

Ariana Grande Takes You to A Glamorous Holiday Party with Swarovski

Fashion

Cover Story: Enter the Enchanted Woods with Actress, Kim Min-ha

Fashion

All The Highlights from the CFDA Fashion Awards 2024

Fashion

Seek Ultra-Chic, Trendy Inspiration From Pop Culture For Your 2024 Halloween Costume